WILLIAM EDWARD BURGHARDT DU BOIS Essays - , Term Papers

WILLIAM EDWARD BURGHARDT DU BOIS (1868-1963) Author, journalist, social reformer, activist, poet, philosopher, and educator W.E.B. Du Bois wielded one of the most influential pens in African-American history. For sixty-six years he functioned not only as a mentor, model, and spokesman for generations of black Americans but also as the conscience of black and white Americans alike who yearned for racial equality and social justice. Born in 1868 during the painful period of Reconstruction, Du Bois was graduated from Fisk University in 1888 and went on to earn a Ph.D. from Harvard in 1895 before entering the worlds of academe and activism. Using Atlanta University as his base from 1897-1910, he opposed Booker T. Washington's educational views as too limiting, preferring to organize young black intellectuals in the Niagara Movement. In 1909 he founded the National Association for the Advancement of Colored People and in 1910 launched its historic magazine, THE CRISIS. During this period he also published his classic tre atise, THE SOULS OF BLACK FOLK (1903), the best known of many passionate and well-argued philosophical and sociological studies of his race, which also included THE PHILADELPHIA NEGRO, JOHN BROWN, THE GIFT OF BLACK FOLK, BLACK RECONSTRUCTION, COLOR AND DEMOCRACY: COLONIES AND PEACE. Harlem Renaissance & THE CRISIS At the height of the Harlem Renaissance Du Bois was a familiar presence in New York. A prime mover in that fast-paced, exciting cultural explosion, Du Bois extended a helping hand to many of his younger colleagues, publishing in the pages of THE CRISIS the best poetry and prose of African-American writers, among them Langston Hughes, who dedicated THE NEGRO SPEAKS RIVERS to Du Bois. Through the N.A.A.C.P. Du Bois was also instrumental in creating opportunities for intellectual and artistic advancement for blacks and ways of rewarding and encouraging excellence, notably his collaboration with the Spingarns in creating the prestigious nedals which bear that family's name til l today. He published a novel, DARK PRINCESS, in 1928, and he continued to edit THE CRISIS from 1910-1934 until he began to reject the conservatism of the N.A.A.C.P.'s political views. Du Bois' gradual radicalization paralleled that of a number of other black intellectuals and artists, Langston Hughes and Paul Robeson prominently among them. He embraced leftist ideology, was awarded the Lenin Peace Prize in 1958 and formally joined the Communist Party in 1961. In the last year of his life he moved to Ghana and took citizenship in that nation. His memoirs, DUSK OF DAWN, written in 1940, and his posthumously published three volumes of CORRESPONDENCE constitute not only a personal history but also the autobiography of a race in their proud ascent from slavery to freedom and in their courageous quest for equality--a struggle which Du Bois had once described as an unending battle against the forces of hell. From W.E.B. Du Bois' THE SOULS OF BLACK FOLK, (Chapter IV: THE SORROW SONGS) "They that walked in darkness sang songs in the olden days--Sorrow Songs--for they were weary at heart. And so before each thought that I have written in this book I have set a phrase, a haunting echo of these weird old songs in which the soul of the black man spoke to men. Ever since I was a child these songs have stirred me strangely. They came out of the South unknown to me, one by one, and yet at once I knew them as of me and mine. Then in the years when I came to Nashville I saw the great temple builded of these songs towering over the pale city. To me Jubilee Hall seemed ever made of the songs themselves, and its bricks were red with the blood and dust of toil. Out of them rose for morning, noon, and night, bursts of wonderful melody, full of the voices of my brothers and sisters, full of the voices of the past...... The songs are indeed the siftings of centuries; the music is far more ancient than the words... Your country? How came it yours? Before the Pilgrims landed we were here. Here we brought our three gifts and mingled them with yours: a gift of story and of song--soft, stirring melody in an ill-harmonized and unmelodious land; the gift of

yehaw essays

yehaw essays When reading an Ernest Hemingway novel, one must try very hard to focus on the joy and encouragement found in the work. For Whom the Bell Tolls is full of love and beauty, but is so greatly overshadowed by this lingering feeling of dooma feeling that does not let you enjoy reading, for you are always waiting for the let down, a chance for human nature to go horribly awry. This feeling is broken up into three specific areas. In Ernest Hemingway's novel, For Whom the Bell Tolls, humanity is exploited through brutal violence, unnecessary courage, and hopeless futility. Hemingway has the uncanny gift of imagery, and he possesses a brilliant mastery of the English language. He is adept at manipulating words and weaving complex sentences; furthermore, "Meticulous description takes its place...For Hemingway...description is definition." (Tanner 228) All of this genius can show the ultimate beauty and grace of existence, but the flipside to that is the same devices used to show all of the wo nder and greatness in life can also be used to show to many hardships and painful truths we must endure, such as violence and gory injustices: Then some one hit the drunkard a great blow alongside the head with a flail and he fell back, and lying on the ground, he looked up at the man who had hit him and then shut his eyes and crossed his hands on his chest, and lay there beside Don Anastasio as though he were asleep. The man did not hit him again and he lay there and he was still there when they picked up Don Anastasio and put him with the others in the cart that hauled them all over to the cliff where they were thrown over that evening with the others after there had been a cleaning up in the Ayuntamiento. (Hemingway 126). The mob-violence that is portrayed in that passage is one inspired by ignorance, weak wills, and alcohol. All through Pilar and Robert Jordans flashbacks, one cannot help but be overwhelmed with feelings of disgust t...

Police Report Assignment Example | Topics and Well Written Essays - 500 words

Police Report - Assignment Example But instead of lining up, they went to an alley right in the middle of the line and went inside it. There was a stair leading below and opened a steel door casually. The man was greeted with a guard who was dressed in a suit. The wall had a green floral design and they were greeted cordially by the guard in suit whom the man responded by giving him a tip and greeting him â€Å"how are you doing†. They seem to know each other and the man seem to be a frequent customer of the area. The place is dimly lit and looks reddish where they were met by another guard in suit who was eating a burger. The man gave him another tip and they get inside another door. They were met by a man who appears to be a waiter in red suit. They proceeded in the alley where there were scores of men who were dressed like waiters. The man again greeted them cordially and gave pleasantries indicating familiarity of the place. The man opened another door which appears to be a kitchen of a restaurant or club. Again the man seems to be familiar with the people inside who this time were cooks and chef. Until finally, they came in a place which appears to be a club. The man was eagerly met by somebody important in the club and he was called â€Å"Anthony, nice to see you while shaking his hand†. The person who received them called the waiters who quickly assembled table for them. Anthony talked to the people around shaking hands with them and exchanging pleasantries. The woman looked amu sed. He finally sat and the woman was amused that they gave them a suit. The pleasantries continued because another group of men who appears to be important greeted him across the table and raised their glass. The woman who was the date of the man asked â€Å"what do you do?† Anthony replied† I am in construction†. Anthony replied â€Å"You don’t look like you are in construction†. Their conversation was interrupted by the drum

Power within the United States congress Essay Example | Topics and Well Written Essays - 500 words

Power within the United States congress - Essay Example In contrast to popular belief, the Congress and presidents have always been at loggerheads. This is because on numerous occasions the Senate, House of Representatives are controlled by different parties. Over the years, the Democrats have had a considerable advantage over the Republic with regards to this control. The above section clearly shows there are serious issues relating to the balance of power between the Congress and the Office of the President. There should be a clear definition of duties to minimize conflicts between the president and the congress (Denhardt et al., 2013). Secondly, they should meet on a regular basis to ensure that they are on the same page with regards to public policy as well legislation. Thirdly, there should be effective communication between the two parties to minimize conflict. Finally, the parties should work towards achieving the greatest benefits for the citizens. The above mentioned strategies can be employed to solve the issues relating to the balance of power (Heady, 2001). To start with, the clear definition of duties means that each of the parties will perform the tasks that they are required to with minimal conflict. Secondly, the regular meetings ensure that the two parties compare their duties and activities on a regular basis. Thirdly, effective communication ensures that any issues are dealt with on a timely basis (Schickler, 2001). Finally, when both parties work for the greatest benefit of the people there will be fewer conflicts since both work towards achieving similar goals. This entails the composition of the congress based on the political party membership. In the 113th parliament, between 2013 and 2015, there were a total of 100 members in the senate. Fifty four members are from the Democratic Party, Forty five members are from the Republic party and one member is from another party that is classified as others

Finance Planning Assignment Example | Topics and Well Written Essays - 750 words

Finance Planning - Assignment Example Their monthly expenditure on insurance for their properties is high and does not comprehensively cover their assets since some assets such their stereo is not insured. The critical issues raised above should be addressed in their order of priority. Recommendation for the emergency fund would be to sum up Mark’s 401(k) contribution and bank savings as previously intended, since they are available. Then the Lanes should top up the remaining amount from reductions in their expenditure and by that their emergency fund objective will have been met. Recommendation for the second and middle term objective would be to make a fixed income investment and channel the proceeds to a child education fund. The long term goal of purchasing a house should be met by freeing up money that was used to pay debts and once these are cleared they can channel the income towards payment of a mortgage. They have a short fall of $18,877.5- $3,070= $15,807.5 Recommendation for funding the shortfall includes implementing the proposed debt management plan so as to reduce debt expenses such as payment of credit card interests. The proceeds realized can then be channeled to the emergency fund. The Lanes have been having a poor debt management plan as they have a negative balance sheet and a negative cash flow balance. They should consider implementing the proposed debt management plan as it will assist them clear their debts systematically from the smallest to the largest debt. In order to save a monthly amount for retirement at the age of 55, both Mark and Ava should cut down on their expenditure and reduce their insurance expenditure. In order to do this, they can consider the emergency fund as a form of self-insurance then save the amounts used to pay insurance premiums to save for retirement. The Lanes should not sell any of their investments to

Setting Up A Subway Franchise Marketing Essay

Setting Up A Subway Franchise Marketing Essay My idea is to set up an established franchise. Thus a Subway Franchise. My decision was based on the idea that there is a gap in the market for this particular business especially in the South Norwood area. The only well known sandwich outlet is Subway and although it is already a well-established brand name, I believe that in the correct location my own store will have the potential to make a lot of profit and survive. My businesses unique selling point will be giving my customers the choice to choose which fillings or types of breads they wish to eat for their sub. There are nearly two million different sandwich combinations available on the SUBWAY menu. This flexibility will give the customer their needs and we will gain the loyalty. I believe that in the correct location my own Subway franchise will have the potential to make profit and survive. I will be answering the question: Is it feasible for Subway to expand by establishing a second sandwich outlet in Central Croydon. It is a well-known brand but in the UK not many customers are familiar with this established name. I will make sure these potential consumers know it. I plan to do this by identifying an opportunity in the market and if there is a gap. I plan to use forecasts to see whether my business will be successful such as cash flow and break-even. Using finance available it will help me to launch an excellent franchise opportunity. I have found out Subway is one of the best franchises to set up and a number one entrepreneurial opportunity. Despite this, as there is a highly competitive market that my business would have to enter, having a brand that consumers trust and identify will lead the sandwich bar gaining a stable market share, and loyal customers in a short space of time, and also some of the risk will be reduced.  Overall, buying into a franchise enables entrepreneurs like me to have an opportunity to provide a known product from an established brand with a proven operating system a lready in place. Projects Aims Objectives Aims are the long-term intentions of a business while the objectives are needed to fulfil these overall aims of a business. The main aim of this project is to conduct a sufficient feasibility study in order to evaluate whether or not my business will be successful or not. If my business is likely to fail I would like to assess what factors resulted in this failure and in turn what factors resulted in its success. If it is not feasible then at the end of my project I would like to draw some sort of conclusion about what could have been done to make my business much more successful especially in the case that my business fails. Despite being a franchise and a well-known brand in sight of my potential customers, this feasibility study could endeavour failure and from there I could see what actually could have been enhanced. If it does prove to strive to success, I will be able to identify the best place to set it up, what products to market consumers want/need and at what price. Moreover, I would like to assess what factors resulted in the failure of my business, and what factors contributed to the success of my business, and at the end of the project evaluate what could have been done to improve the business being a success. By doing this I will look into what makes a business strive into success, such as location, the competitors, products to be aimed at potential customers and whether there is actually a demand in the market for a well-known franchise as this. Information will be retrieved through primary and secondary sources and research. I intend to use primary research in order to identify, suitable locations, current prices of my local competitors, products that are needed and wanted by consumers in the market, the right promotional methods in order to attract potential consumers and to establish the target market. In addition I shall use secondary research to find out statistics on most products sold/brought, the period of time in which consumer spending is at its highest, and where and any information retrieved by competitors on consumer spending patterns within the market, or successful marketing strategies. All project results will be used to determine and evaluate my project and backup final decisions. I will need to remember that I will need long-term profit in order to survive. Business Aims Objectives Aims should be an expression of all parties of the business, i.e. employees, shareholders. The set aims should be long-term and everyone within the firm should work to achieve them. Aims can encourage commitment within a firm, i.e. giving employees a long-term job within the firm. Most firms do not spend quantities of time on trying to define their aims, particularly true of small firms where communication levels are quick and easy to transfer information such as my firm Subway. Aims are a basis in which I will set my objectives. These can be influenced by the business culture and the workforce culture. Delegation can take place, in order to allow different departments to focus on different aims. This allows analysis of the success of the objective easier. My aims are: Produce quality products at a competitive price. Bridge the gap between social classes by giving everyone high classed products. In co-operate consumers needs and wants in products. Increase consumers value of living. Turn luxury products into necessity products due to high quality and the purpose/function to the consumers. Produce a profit making business. Design a company whereby customers satisfaction is achieved and a friendly service is offered. Primary Objectives: Will the new Croydon store prove to be adequate in all areas, but most importantly will it be profitable, to a sufficient level of return? Secondary Objectives: Collect the previous years accounts and financial reports for Subway, and evaluate the present situation. Investigate whether there is land available to expand its property. To obtain marketing data. Find out the start-up costs and initial investment for the outlet for expansion. To diversify the business. Using the retrieved raw data, produce forecasted accounts and evaluate the firms financial position in the future. Decide whether a change in price is needed or adding or removing of items is needed to the existing menu. Assess the time scale of the expansion. Methodology Examine existing accounts of the business to whether the firm has enough capital for expansion. I am going to do this by finding out the profitability, liquidity and the efficiency of the firm using ratio analysis from the Trading Profit and Loss account and the Balance Sheet. I will find out using an appropriate website, where I want to open the outlet. This will highlight all the surrounding stores and vacant properties. I will use this as a basis to find a vacant suitable site for the new Subway Restaurant. Once an appropriate site is chosen, I will choose whether to lease or buy a free hold property. I am going to prepare a questionnaire for the customers visiting the restaurant and do a survey of the people in the area to find out their views about the recognised brand name Subway and whether the target market for the product is aimed confidently to the correct consumer market. Retrieve information from the Subway website on costs that will be needed to be incurred, such as the start-up costs and initial investment. Investigate the ways in which the business can diversify, for example introducing other types of catering services such as catering for special occasions. To forecast the firms Trading Profits and loss account. Balance sheet and cash flow forecast if the restaurant was to expand. By using Ratio analysis, I intend to analyse the firms financial position in the future. Upon my findings in my questionnaire I will decide whether extra items should be added to the present menu. Using Decision-Making Techniques such as decision trees and critical path analysis to help reach a decision and estimate the minimum time that could be taken to complete a possibly problematic process. Mission Statement The main objective of a mission statement aims to set and/or tell, stakeholders and shareholder of what the overall purpose of the business is. This involves stating what the business intends to achieve and sets the theme for setting objectives and strategic methods. It shows the businesses reason for existing; why it has been set-up in the first place its intentions. However, in the likeliness of setting a positive and achievable mission statement, a criterion has been set for business to follow. SMART (smart, measurable, agreed, realistic, time specific), allow businesses o analyse the mission statement and to see how success full it would be. As a general not the companies overall mission statement would be to become the biggest and best-value store in the market. Mission statements shows the businesses reason for existing, why it has been set-up in the first place (intentions). Existing Subway missionary statement: To provide the tools and knowledge to allow entrepreneurs to successfully compete in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they like it. SWOT analysis This is a tool, which is used to review internal and external business environments. The benefit of doing this is to assess the businesses current activities and base decisions on them. It is an effective way of identifying my Strengths and Weaknesses, and of examining the potential Opportunities and Threats my business might face. By carrying out an SWOT analysis and using the SWOT framework it will help me to focus into areas where my business will show strengths and where the greatest opportunities lie. My strengths are any resources and capabilities that can be used as a basic for developing a competitive advantage over other sandwich outlets. Strengths: Being a small sole trader franchise means that I will have a closer relationship with the customers, thus receive ideas and build a personal relationship with them. Then begin to build a loyal customer base. Eventually I can promote and adapt my products to the needs of the consumers. I have a good location for my business that is easy to access and is viewable by consumers. Thus creating awareness for consumers to come in and purchase a product. Establish competitors, which have identified consumers spending habits. Makes it easier to establish a business whereby, their needs and wants are already aware. A market-led business that is dedicating to consumers means that you will be giving the consumers what they need, which would make them, happier-delighted. Ultimately, returning back for more purchases. An excellent worldwide reputation in place means a long trading period could be portrayed. Finding a trustworthy supplier is guaranteed, someone who is willing to take a chance on a new established franchise. My Weaknesses are anything, which cannot be included as strength, are things that the business would do badly, that it is ineffective at or that it has a poor reputation for. Weaknesses: Low start-up capital- without capital, the business will find it hard to start-up and get loans to fund its strategies. No credit from suppliers- without credit, it may be hard to pay back debts and have money left over for re-investment into the business. I will have a small amount of staff, as I will not be able to pay for more than I need, so when my staff are absent I will not have any form of backup for them. I have no experience in Marketing which means that I may not market Subways initial products effectively thus losing out on valuable profit, but also on customer loyalty if I market it imperfectly. My cash flow will be unreliable in the early stages of business, thus I will not have any chances to buy things if I see an opportunity for it. Opportunities are anything, which present an opportunity for profit and growth because of its strengths or because of the elimination of its weaknesses. Opportunities: New technology may cut down the time and improve the quality of my products. Company expansion, i.e. increasing capacity inside for eat in. To gain Market share by diversifying myself from other companies: innovation of products and new product range. Increase demand for quality general-purpose products. Competition may be engrossed with rivalry between each other that they dont take much notice in own growth. The introduction of speciality breads and more exotic fillings will extend the possibilities of the sandwich from a simple snack into a meal. Threats of a business arise from activities of competitors and from failing to take opportunities or to build on successes. Threats also come from complacency, a lack of rigour, and from falling profits, perhaps due to rising costs. Threats: Established, wealthy competitors. All fast food chains, including McDonalds, Burger King, KFC, Pret A Manger, OBriens, and Benjys. Competitors enforcing new tactics to destroy new competition in which we couldnt battle against due to low capital. For example lowering of prices, advertisement campaigns etc. A possibility of competitors using destroyer pricing. In which we would not be able to operate if we lowered costs any more. If my competitor starts a Price war I will not be able to compete, thus risk of losing customers or falling into bankruptcy. Lack of trained, specialised employees. Shift in consumer tastes will mean that I will need to alter my product selling to fit there needs. There is always a chance of new competitors trying to take some market share. Furthermore, I realise that by having so many opportunities and no experience I can easily make the wrong choice, which could lead to huge opportunity costs. Moreover, most of the opportunities identified to me, are also identified to my competitors, and because they have more capital, and even greater customer loyalty, being able to take advantage of these opportunities will prove difficult. Lastly the weakness of not having any experience means that making decisions will be hard, and being able to react to competition actions would be difficult or even futile. As a result of my SWOT analysis I come to the conclusion that continuing with the business idea would be unpractical, but with a lot of hard work and luck, the firm may be successful, however not enough to compete with competition such as Pret A Manger or Burger King but surviving to some extent. PESTLE Analysis This examines the external environment and the global factors that may affect a business. It can provide a quick and visual representation of the external pressures facing a business, and their possible constraints on strategy. It is usually divided into five external influences on a business- political, economic, socio-cultural, technological and green. The analysis examines the impact of each of these factors and how they interplay with each other in the business. The results can then be used to take advantage of opportunities and to make emergency plans for threats. Political: It might include a consideration of legislation, such as consumer laws, regulation, such as control of certain companies, political pressures and the government view of certain activities. Factors that could affect are Government legislation such as taxes on products and interest rates. This will affect the business when determining the selling price of the products. In order to make a profit after taxation, the price will have to be increased; however the price must also be appealing to the customer and rival that of your competitor. Healthy and safety legislations will have to be taken into account especially since my business deals with food. Improving the health and safety rules according to the regulations set by the franchise would do this. Economical: This might involve the analysis of a variety of economic factors and their effects on business. They might include: consumer activity such as spending patterns, economic variables such as inflation, and government policy such as exchange rates. These areas are global, but it is also important to look at factors affecting my own industry. Economic issues are the focus of future potential of profit making. This can involve the level of demand and the price in which the product will be sold for. This needs to be compared with other organisations prices in order to lure consumers. Despite the fact that this is a franchise and costs are already set up, if however the cost of floor rises, then for my firm or other food retailers the price of floor is a crucial economic measure as without it we cannot make our product and sell them at a cheap price. The current employment rates have increased in the past few years due to economic factors. Not only does this suggest that I have a wider selection for recruitment, being able to choose the most multitasked workforce. I also have the negative effect that money consumers are without money and are unable to spend. This can be a decrease in sales of the whole market, and competition will become fierce in attempt to get loyalty from remaining consumers. In addition exchange rates can affect my business if deciding to import goods form abroad, or basing the factory in overseas. This can easily increase cost and promote a move back to the United Kingdom. Laws on competitive pricing, patterned ideas and quality standards can all affect the way in which my business is run. These laws can limit the companys expansion and take longer than expected. Social: Social factors I must examine are consumer attitudes to my product industry, environmental issues (e.g. organic food versus food made in a lab), attitudes to health, wealth and age (the elderly dont want to be treated different from others). Added complications when looking at social and cultural factors are differences in ethnic and social groups. Not all groups have the same attitudes and this impacts how they view products and services. E.g. Muslims eating pork. Also the fact that Muslims eat Halal would affect my business because meat that is sold at Subway is prepared normally and not using the traditional Halal method. Thus, I will lose sells on these major ethical and cultural groups. However, another factor to consider is that location is dependent on the amount of customers I lose, if there are many Muslims in the area then sells will decline, if not many I will benefit on other ethical groups buying my products. Therefore location can still play a part with profit, especi ally to my target audience. Technological: This might involve the analysis of a variety of economic factors and their effects on business. They might include: consumer activity such as spending patterns, economic variables such as inflation, and government policy such as exchange rates. Fixed and variable costs of the business and the effect of changes in product and labour markets. Other economic factors include income growth, debt saving levels (which impact available money) and consumer business confidence. Increased security methods may include real-time CCTV cameras and hidden cameras around the store to reduce pilferage; this can be mainly located by the cashier tills, as it is highly likely consumers could cause nuisance around these areas. Production methods may introduce, faster production, meaning products are out in the market much quicker and a cheaper price. In addition quality is not sacrificed. Production methods will make producing quicker and possible with a higher quality level. Giving way to the innovation of products. Although with this new advancement I will need staff that can use it e.g. EPOS till ware and also the capital to by and or train people to use it. Green issues involve the interest of the organisations and its interaction with the environment. We need to monitor how we treat the environment with production methods especially, in order to comply with the current laws. Target Audience The SUBWAY chains target market is adults between the ages of 18 and 49 who eat quick meals and are looking for good-tasting options. Also, the SUBWAY chain wants to increase its consideration set among frequent fast-food consumers who lead an active lifestyle and are seeking a balance of nutrition, taste, and value. The target audience is an important factor when setting up my business, as I will be relying on this to make my business a success. My business is a sandwich store that sells food, food is one of the five basic needs and this means that everyone needs food in order to survive. Although this is the case it doesnt mean everyone will eat the food that I will provide. For example young children will not come to my shop to eat large subs so therefore I will need to attract them by selling them a specially tailored kids meal containing simple food with everything inside. In this way I am maximizing my target range. Here is a plan about how I hope to attract other age groups: Young Children: I will be selling them the KidsPak consisting of simple food with a small sub sandwich with different choices of fillings called Deli-Style Sandwiches and a drink. Teens: I hope to encourage teens to my shop by selling a delicious variety of sub sandwich fillings of their choice, promoting certain menus such as 7 under 6 with less than 6 grams of fat. Also selling sweet desserts such as cookies. Adult: I plan on encouraging adults who are fast-food consumers, who lead an active lifestyle and are seeking a balance of nutrition, taste, and value. For example a great choice of salads for those who are watching their calories. Healthy, nutritious meals for those who are health conscious will be available rather then going to stores where fast-food is full of fat such as McDonalds. If they want to eat something during their break at work, a quick meal is available at Subway. Business Structure I choose to do a privately held franchise as all Subway ® outlets are franchised and there are no company-owned units. I feel my business will face less risk if I open a franchise. I can benefit from a Subway experience and enjoy it. I feel my enthusiasm will reflect upon my customers. Another reason why I have chosen to open a franchise into Subway is that in the US it has been voted franchiser of the year by Entrepreneur magazine in all categories, in the past 11 years out of 15 years. Despite that it is the fastest growing franchise in the world (see appendix) with an estimated 25,000 stores worldwide in 2005, bearing in mind that in year 2000 there was only 14,662 stores. Now Subway has beaten the number McDonalds outlets in the US, which is astonishing and the main headlines. With people like Jared who has made Subway even more successful by eating a diet only based on Subway, he has gained his desired weight and distributed what his diet consisted to the public, making Subway even more profitable. From this enormous approval, hundreds of children have decided to improve their quality of life by adopting healthy habits. I have chosen to become a sole trader, because I think it is the best option in my position. I feel I havent enough capital and experience to become a private limited company, and this option is not really open to me if I were go into a franchise. I like to run the business to my satisfaction, and this reflects my decision to open as a sole trader. Market Research: Primary Research Questionnaire as primary research is a lot cheaper, as I am only starting up a business and will not have a lot of capital. Hard to justify bank loan for primary research and can be a waste of money. I will not send any questionnaires out to people as may not receive them back. I will actually approach people in certain areas and ask them questions myself. Means I will get a straight answer rather than bias and have full concentration of interviewee. Analysis of Questionnaire: Question 1- What gender are you? It is essential to know the gender of the person to recognize which one visits the restaurant the most. It will allow me to establish the target market or audience. I can find out trends such as whether more males or females enjoy eating sandwiches. From this I can concentrate more on that particular target market determined. Question 2- In what age range are you? Age would be essential to see whether children would purchase a kids meal that is available at Subway. If I know this, I can effectively cater my advertising to them. From this it will give me a clearer picture of the answer instead of a biased or narrow one. Asking this question will allow me to find out what the target market is. From the established franchise Subway, it mentions how the target market is adults between the ages of 18 and 39- specifically students and families with young children. Question 3- Which borough do you live in? I need to know which borough the potential customer is living to find out if the Subway franchise would best be located in a borough where people know what a Subway Restaurant is. This will increase sales to those potential customers who are loyal to this well-known brand. This will enable me to find out how far they live from chosen location and if their answer will have valid information. There is no point locating my Subway in an area where most cannot reach or locating it where customers have never heard of a Subway brand. Question 4- Have you ever heard of a Subway Sandwich Restaurant? Obviously, in this question I will be able to find out if the customer actually knows what a Subway is and whether they really need to carry out the other questions relevant to the franchise. If they have ever heard of this franchise then they can refer to question 12 and to answer questions only on a basis of sandwiches and not to the franchise itself. Question 5- Have you ever visited one? This will ask whether they have visited a subway, as I need to know whether they are actually familiar with the franchises prices, meals available and food. This will give me an answer that is genuine and not made of assumptions and predictions. If the customer has visited a Subway then this question can be linked to answers requiring their knowledge of a Subway for example their favourite fillings that follows on from this question. Question 6- How often do you eat in sandwich bars? I would need to know how often the customer eats in sandwich bars to meet demand. This will also help me decide how many times I can change special offers available in store depending on how much they visit the store. This along with the question about your age will help me to find out what type of person is able to travel to sandwich bars or my franchise on a daily basis. These people will be my main focus, who I will be promoting to, as these are the people who will be going to my shop a lot. Question 7- What opening hours should a new sandwich bar have? I would like to see which hours are preferable for the potential customer so they can visit it at their chosen time. Question 8 How much would you spend on a meal in a sandwich bar? This will allow me to allocate a price for a typical average meal in Subway. I would also be able to see if consumers are willing to purchase high-priced goods. Or if they choose the option where they want to pay a low price. I will judge my prices based on this. Question 9 Which fillings do you prefer the most in your sub sandwich? Allow me to determine what is the most popular filling to the customers choice and for me to determine which filling will be most in demand. Therefore I can stock up on the most popular fillings ready for the huge demand. I can make sure there is enough supply, during the first few months. From my answers I can then use the fillings as a focal point when advertising to consumer. It will also help me find out which filling I will need to buy the most of. Question 10 Would you like it to be a takeaway or eat in Restaurant? I would like to see whether accommodation for sitting in store needs to be provided or not depending on the results from the survey. From then suitable costs will be established on refurbishment of accommodation sitting. Question 11 Where do you find out special deals about Subway? If the potential customer has many responses to this question, I will then be able to promote deals in the first few months to attract customers to my franchise. Those special deals will be promoted in different ways in the advertising sector e.g.- leaflet drop-ins and newspaper. This question is to help me find out the best way of advertising. By finding out which of the existing methods used by Subway is the most effective. By doing this I will be able to use this method when advertising my business. Question 12- When buying a sandwich what places do you prefer to visit? This will help me identify my local competitors. Those are stores that actually sell sandwich products e.g.- Greggs. I need to know the main reason why customers go to Subway to see whether they have actually heard of a Subway and have given a genuine reason not based on assumptions. By identifying the sandwich stores they visit, I can begin a list of my local competitors. Question 13- Why do you go to Subway, or any other sandwich store? I asked this question to give me a prediction of why people choose Subway over other competitors. Also whether the majority of my sales are based on impulse buying, something that businesses cannot rely on heavily to cover costs, or treats or groceries. Rather it will give me an angle to push my sale at e.g. if for impulse buying I will advertise snacks instead of heavy food. Question 14- Do you enjoy sandwiches as a healthy alternative from other junk foods? This will allow me to reckon whether they really find sandwiches a healthy alternative to junk foods and if they prefer eating this nutritious meal from burgers or pizzas. I would be able to see if sandwiches are a popular good to buy. Question 15- Are you vegetarian, or dont eat certain meats? My market is low fat in nature. If a lot of my customers are vegetarian, I can introduce no meat sandwiches. This goes the same for Halal meats. If I experience a low number of people eating meats, than instead of buying Halal meats, which are expensive, I can introduce more vegetarian meals to cater for there needs. 16. Are you conscience about the amount of calories or amount of fat you eat? Although all my products are low in fat, this answer can help me to gain awareness. My pronouncing that my products are all low in fat, people who have answered this question yes, will seek out my product, because of its low in fat nature. Recommendation: These external factors that affect my business can have a positive effect, however, I believe in the short-term will have a negative effect. For example, in light of technological improvements, my business will need to have money, to take a

Cloning and Bioethics :: Argumentative Persuasive Topics

Cloning and Bioethics Bioethics, which is the study of value judgments pertaining to human conduct in the area of biology and includes those related to the practice of medicine, has been an important aspect of all areas in the scientific field (Bernstein, Maurice, M.D.).   It is one of the factors that says whether or not specific scientific research can go on, and if it can, by which rules, regulations and guidelines it must abide by.    One of the most recent and controversial issues facing our society today is the concept of cloning.   On February 23, 1997, Ian Wilmut, a Scottish scientist, along with his colleagues at the Roslin Institute and PPL Therapeutics, announced to the world that they had cloned a lamb, which they named Dolly, after Dolly Parton, from an adult sheep (Mario,Christopher).   The two share the same nucleic DNA, but differ in terms of their mitochondrial DNA, which is vitally important for the regulation of the cell.   The media and the press ignored this fact, and thus claimed that Dolly and her 'mother' were genetically identical, which sparked a fury of outcry all around the world.   The technique of transferring a nucleus from a somatic cell into an egg cell of which the nucleus had been removed, called nuclear transplantation, is an extension of research that had been ongoing for over 40 years. Up until now, scientists thought that adult cells could not be "reprogrammed" to behave like a fertilized egg and create an embryo, but the evidence obtained by Dolly's success prove otherwise.   The issues of cloning have been around for a long time, starting with the publication of Joshua Lederberg's 1966 article on cloning in the American Naturalist.   The public's interest has been perked by many sci-fi books, films, and movies including Aldous Huxley's 1932 novel "Brave New World," 1973's "Sleeper," the 1978 film "The Boys from Brazil".   Most recently, the movie "Multiplicity" dealt with replicating Billy Crystal over and over (Mario, Christopher).   The ethical, legal, and moral issues aroused by cloning have been raised by previous projects, and are now simply emerging again, with its focus on three major points: the shift from sexual reproduction with that of asexual replication of existing genes; the ability to predetermine the genes of a child; and the ability to c reate many genetically identical children (Report/Recommendations of the NBAC). The public responded to Dolly with a mixture of fear and excitement, questioning the benefits and the disasters that could happen in the future if research was to continue. Cloning and Bioethics :: Argumentative Persuasive Topics Cloning and Bioethics Bioethics, which is the study of value judgments pertaining to human conduct in the area of biology and includes those related to the practice of medicine, has been an important aspect of all areas in the scientific field (Bernstein, Maurice, M.D.).   It is one of the factors that says whether or not specific scientific research can go on, and if it can, by which rules, regulations and guidelines it must abide by.    One of the most recent and controversial issues facing our society today is the concept of cloning.   On February 23, 1997, Ian Wilmut, a Scottish scientist, along with his colleagues at the Roslin Institute and PPL Therapeutics, announced to the world that they had cloned a lamb, which they named Dolly, after Dolly Parton, from an adult sheep (Mario,Christopher).   The two share the same nucleic DNA, but differ in terms of their mitochondrial DNA, which is vitally important for the regulation of the cell.   The media and the press ignored this fact, and thus claimed that Dolly and her 'mother' were genetically identical, which sparked a fury of outcry all around the world.   The technique of transferring a nucleus from a somatic cell into an egg cell of which the nucleus had been removed, called nuclear transplantation, is an extension of research that had been ongoing for over 40 years. Up until now, scientists thought that adult cells could not be "reprogrammed" to behave like a fertilized egg and create an embryo, but the evidence obtained by Dolly's success prove otherwise.   The issues of cloning have been around for a long time, starting with the publication of Joshua Lederberg's 1966 article on cloning in the American Naturalist.   The public's interest has been perked by many sci-fi books, films, and movies including Aldous Huxley's 1932 novel "Brave New World," 1973's "Sleeper," the 1978 film "The Boys from Brazil".   Most recently, the movie "Multiplicity" dealt with replicating Billy Crystal over and over (Mario, Christopher).   The ethical, legal, and moral issues aroused by cloning have been raised by previous projects, and are now simply emerging again, with its focus on three major points: the shift from sexual reproduction with that of asexual replication of existing genes; the ability to predetermine the genes of a child; and the ability to c reate many genetically identical children (Report/Recommendations of the NBAC). The public responded to Dolly with a mixture of fear and excitement, questioning the benefits and the disasters that could happen in the future if research was to continue.

Marks of a Healthy Church Essay

Introduction In the New Testament, the church can be referred to as the â€Å"local† church or the â€Å"universal† church. The local church is a place where assemblies of believers come together at a particular location and time. The universal church refers to the body of Christ. Many churches believe that they are healthy because they have a certain number of people on their membership roll. Healthy churches measure their spirituality according to God’s Word. This paper seeks to convey that healthy churches are measured in spiritual terms versus numerical terms; follow biblical instead of cultural patterns of ministry; are based on theological instead of sociological foundations; focus on ministry not a marketing model; and adopt scriptural not secular models of leadership. This will be done by examining Kenneth Gangel’s discussion on the different marks that can be used to gauge a healthy church in his article â€Å"The Marks of a Healthy Church.† Brief Summary According to Kenneth Gangel, in his article â€Å"The Marks of a Healthy Church,† he seeks to â€Å"explain the characteristics of a healthy church using the measurements of the spiritual, biblical, theological, ministry model, and scriptural model of leadership.† To accomplish this Gangel cautions spiritual leaders not to get caught up in measuring church growth in numerical terms. They should accentuate the holiness and sovereignty of God through Bible study, worship, prayer, praise, and fellowship. In following biblical instead of cultural patterns, churches do not feel compelled to stay â€Å"up with the times† or get hooked on religious fads and slogans. Churches should not push alot of programs and believe that they are right just because they are successful. They would do well to check them and their success against the Word of God. Gangel also wanted spiritual leaders to ensure that they are paying attention to the true vigor or teachings of biblical theology and not get caught up in sociological perceptions of what the church should be. They should seek God’s plans for the church and tune out outside influences. A healthy church seeks to remain spiritually effective by following the ministry model of the â€Å"Great Commission† according to God’s grace, authority, and resources. Churches must never use the marketing or worldly model of seeking resources to accomplish their goals. Spiritual leaders will have trials and be scrutinized; but they should never take on a secular form of leadership in order to deal with these trials. They must pay attention to the essential functions of guiding and leading a healthy church. Critical Interaction Gangel has taken an in depth approach to explaining what constitutes a healthy church. He seeks to make clear that spiritual leaders have to use a biblical approach to assessing church growth or a healthy church. Some of the theological issues that I have found to be at stake in the article are the beliefs that church growth is an indication that the church is growing according to what God has mandated for the church. Church growth should always be evaluated to ensure that the growth is occurring for the right or biblical reasons. The other theological issue is making sure that the spiritual leader and the church are not conforming to the world and its way of doing things. The Bible is the road map that has been given to the spiritual leaders and the church to ensure that they do not go wrong or spiritually off course. Gangel’s opinion that the church should not get caught up on spiritual fads and slogans is backed by John F. MacArthur’s warning that the abandonment of the scriptures as a regulatory principle has opened the church to some of the most detestable of abuses. These abuses include bringing in secular artist into worship services, a sideshow with a carnival theme, and wrestling shows. Gangel is prompted to write about this subject because he was noticed and read about churches hinging their spiritual health on numerical terms of growth instead of biblical terms. His goal is to enlighten and warn the church to make sure they are using biblical measurements in determining the spiritual health of the church. The author has done an exceptional job in proving his thesis, that there are biblical marks or measurements of a healthy church. Gangel’s key strengths in this article are the five biblical marks that he has used to compare to the secular tenants that society likes to use. As he was explaining the five biblical marks of a healthy church, I wish he would have addressed what happens to a church that follows the tenets of society. Conclusion This paper has critiqued the article â€Å"Marks of a Healthy Church.† The author’s discussion in this article clearly lets us know that church should use caution when it comes to evaluating its growth. The marks that should be used to assess the health of the church are spiritual, biblical, theological, ministry model, and scriptural model of leadership. Everything that the church does should be checked by the Word of God. After reading this article, someone may make the claim that the church should do what it has to in order to reach the unbeliever. In my opinion, we as believers are not to let down our beliefs in what God has commanded us to do in order to reach an unbeliever. By all means, we can use Godly tools to witness to them where they are. Selected Bibliography Enns, Paul.The Moody Handbook of Theology.Revised and Expanded. Chicago, IL: Moody Publishers, 2008. Gangel, Kenneth O. 2001. â€Å"Marks of a Healthy Church.†Bibliotheca Sacra,no.158 vol.632 (October – December). http://galaxie.com/article/5724 (accessed October 15, 2012). MacArthur, John F., â€Å"How Shall We Then Worship?† in The Coming Evangelical Crisis,ed. David Wells (Chicago: Moody, 1996), 181 ——————————————– [ 2 ]. Paul Enns, The Moody handbook of Theology, Revised and Expanded (Chicago, IL: Moody Publishers, 2008), 257 [ 3 ]. Gangel, Kenneth O. 2001. Marks of a Healthy Church. Bibliotheca Sacra 9, no.28 vol. 632 (October – December). http://www.galaxie.com/article/5724 (accessed October 15, 2012). [ 4 ]. Ibid., 468. [ 5 ]. Ibid., 469. [ 6 ]. Gangel, 470. [ 7 ]. Ibid., 474 [ 8 ]. Ibid. [ 9 ]. Enns, 359-360. [ 10 ]. MacArthur, John F., â€Å"How Shall We Then Worship?† in The Coming Evangelical Crisis, ed. David Wells (Chicago: Moody, 1996), 181 [ 11 ]. Gangel, 467-468. [ 12 ]. Ibid.

Using the Spanish Pronoun Nadie

Using the Spanish Pronoun Nadie Nadie  is an indefinite pronoun that typically means no one or nobody.  Nadie can replace a  noun  that has been mentioned previously in a conversation or is obvious from context; it is considered indefinite because it doesnt refer to a particular person. Key Takeaways: Nadie Nadie is usually a pronoun that means nobody or no one.When used as part of a double negative, nadie often is translated anybody.Unless the context demands otherwise, nadie is treated as masculine. Although it has no gender, it is typically used with masculine adjectives unless the context requires otherwise. The antonym of nadie is alguien. Nadie Used as a Subject Nadie when used as the subject of a sentence takes a singular verb. For example,  nadie lo cree  means nobody believes it or no one believes it. Nadie es perfecto. (Nobody is perfect.)Los mujeres soon tristes. Nadie est contenta. (The women are sad. Nobody is pleased. The feminine adjective is used here because the context indicates that nadie refers to women.)Nadie quiero viajar conmigo. (Nobody wants to travel with me.)Una encuesta revela que casi nadie va a comprar el new iPhone 8 si cuesta ms de 1.000 dà ³lares. (A new poll indicates that almost nobody is going to buy the new iPhone if it costs more than $1,000.) Nadie Used as Part of a Double Negative When nadie follows the verb of a sentence, typically it is used as part of a double negative. Because standard English does not use double negatives, nadie is sometimes translated into English as anybody or anyone in such sentences. For example, No conozco a nadie translates to, I dont know anybody.  ¡No lo digas a nadie! (Dont tell anyone!)Ellos jams comprenden a nadie. (They never understand anybody.)No veo a nadie fuera de mi trabajo. (I never see anybody outside of my work.) Nadie Used in Questions When used as part of a question, nadie is used as part of a double negative. For example,  Ã‚ ¿No ha estudiado nadie?, means,​Hasnt anybody studied? Again, because nadie is being used in a double negative, the word is translated into anybody.  ¿No quiere nadie ir contigo? (Doesnt anybody want to go with you?) ¿No sale nadie para asistir a la clase? (Isnt anybody leaving to attend class?) ¿No cree nadie que Elvis todavà ­a vive? (Doesnt anybody still believe Elvis is alive?) Nadie Used as an Object Pronoun When used as an object pronoun, nadie requires the personal a. A personal a  serves as a preposition. It has no direct translation into English.  For example, No veo a nadie means I dont see anyone. A nadie me importa. (Nobody cares about me.)Estoy sola en una ciudad donde no conoce a nadie. (Im alone in a city where I dont know anybody.)Mi misià ³n no es daà ±ar a nadie. (My mission isnt to harm anyone.) Using the Phrase Nadie De In standard Spanish, the phrase nadie de, nobody from, nobody in, or nobody of, is followed by a singular noun. The Royal Spanish Academy says that nadie de should not be used to indicate one person of a group, and that ninguno should be used instead. Thus none of my friends should be translated as ninguno de mis amigos. However, in real life nadie de mis amigos is sometimes used. These examples are of standard Spanish: Nadie del equipo est feliz. (Nobody from the team is happy.)Ninguno de los jugadores est feliz. (None of the players is happy.)No hay nadie de Madrid en el foro. (There is nobody from Madrid in the forum.)No hay ninguno de los estudiantes en el foro. (There are none of students in the forum.) Nadie Used Figuratively As with nobody in the English sentence He believes hes a nobody, nadie can be used figuratively as a noun. As a noun it can be masculine or feminine as well as singular or plural depending on whom it refers to. Quiero que sea un nadie en mi mundo. (I want to be a nobody in my world.)Ahora volvà ­a a ser la doà ±a nadie que no podà ­a tener novio. (Now I would again become the Ms. Nobody that couldnt have a boyfriend.)Los sinhogares son los nadies, los olvidados. (The homeless are the nobodies, the forgotten ones.)

Music Therapy essays

Music Therapy essays Today there are many ways to deal with pain. Many people choose medicines to cure these pains. Another less known method used to manage pain is music therapy. Music therapy can be used to reduce anxiety and pain during childbirth as well as in dental hygiene. Music therapy has been used for a long time. Frequently music is said to be one of the most ancient healing techniques (OKelly 130). Plato said that different types of music could be used to relax or to bring out aggressive characters in people (qtd. in OKelly). Extensive research of music therapy did not begin until the early to mid 1900s. Musicians played for recovering victims of war to reduce anxiety (OKelly 130). There are many organizations that have been established for music therapy such as the US National Association of Music Therapy, The Association of Professional Music Therapists, and the British Society of Music Therapy. In America there are over four thousand music therapist. (OKelly130) In recent years music therapy has grown to become accepted in the reduction of pain, and its research has developed extensively (Browning 272). Research conducted by Eagle and Harsh suggested two psychoneurological connections between music and pain. [First,] both music and pain can be identified with sensory input. [Second,] since the limbic system is concerned with emotional output for pain and music, evidence suggests that the perception of both pain and music travels along similar neural pathways, each affecting the other. (Browning 272) A good definition of music therapy as described by Leslie Bunt is music therapy is the use of sounds and music within an evolving relationship between client and therapist to support and encourage physical, mental, social, spiritual and emotional wellbeing (OKelly 130). Many people fear going to the dentist due to the fear of experiencing large amounts of pain. &...

How was Slavery impacted (Mod 4 Disc1) Assignment

How was Slavery impacted (Mod 4 Disc1) - Assignment Example The major impact of the slavery during the civil war was the skills acquired in the Africa to the work done in the Americas, which increased the industry productions. Slavery was the major contradiction to the national purpose and the critical source of the irrigation in the American conscience; it defined the American freedom and called for the commitment for natural human rights. Before slavery, communities felt secured because they were protected by the strongest men in the community but during the slavery period the community was insecure and the lifestyle of the communities changed gradually. The slavery caused ineffectiveness in the public schools system, divisions in the families since the each community did not come from the slavery problem with same measures. The south state of the America depended entirety on the cotton plantations; they used the slave labor on the plantations to work and earn more income (McPherson & Hogue, 2010). During the Civil War, they feared that losing the slave would have severe economic impact on the cotton plantations. Slavery was the major incongruity to the national purpose and the critical source of the irrigation in the American conscience; it defined the American freedom and called for the commitment for natural human rights. During that period the African slaves trade become illegal and these pushed the North state to abolish the slavery that denied the slaves human right and the dignity. The pension earning of the slaves was not implemented because the important documents were destroyed during the war period; hence, they were not compensated. In conclusion, the war resulted to some slaves settling in these countries because they could not trace the record about their birthplace; the war affected econom y and political activities

Today hero Essay Example | Topics and Well Written Essays - 1000 words

Today hero - Essay Example Ideally, a hero is someone who rises above adversity or faces dangerous situations with valor and courage. In the face of danger and adversity, the courageous actor is willing to be self-sacrificing for the greater good. In this regard, the true meaning of the term hero is one who is distinguished by bravado and near superhuman will to help others in distress at his or her own expense. In the late 19th century Carlyle provides a common understanding of what makes a hero. He writes: Contemporary heroes however, challenge the true meaning of the term hero. Quite often we canonize people for athleticism, beauty, celebrity status, wealth and a number of other qualities that have little or nothing to do with valor, courage, strength or sacrifice. In this regard, today’s hero rarely possesses any of the qualities and strengths associated with heroism in its true form. One of the most endearing attractions to heroes is the thought that the individual can believe that heroism resides in each of us and we might, if we try, successfully emulate our heroes. However, with today’s assignations of heroism it is entirely impossible to be inspired. It is impossible to emulate wealth, beauty, athleticism or celebrity. On the other hand it is possible to emulate bravado, valor, courage and strength. So to this end, today’s heroes, rather than inspire positive feelings, discourage individuals and leave them feeling inadequate and entirely unsuccessful. The truth of the matter is that today, it simply enough to be famous or popular to attain the status of heroism. It has been argued by media observers that today’s youth culture is greatly influenced by media images and representations of heroes. For the most part many of these token heroes are not worthy role models. Essentially, that the media’s representation of heroism leaves an impression on young people. It is hardly surprising that in light of the