Transportation Management System Essay Example for Free

Transportation Management System Essay Abstract Transport industry employs 9.6 million people and there are 450,000 companies in United States. In fact the chain of transport is an essential source for expanding domestic and global business. It also interconnects companies, customers and partnerships through the medium of service of goods transporting from one place to another. There are huge successful multinational brands who have earned professional excellence in transport industry viz., Blue dart, FedEx, DHL worldwide express and many more. This paper details the essentials of logistics and management system in transport industry. Introduction The definition of â€Å"Logistics† provided by Council of Logistics Management (1991) is as follows. â€Å"part of the supply chain process that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services and related information between the point of origin and the point of consumption in order to meet customer’s requirements†. There are many important factors in transportation management in terms of packing the goods, labeling, shipping and the mode of transport viz., truck, air cargo or shipment. Airbus 380 jumbo jet carries a huge cargo attending to different destinations around the world which is a great successful task and responsibility without which global business is not made possible. Likewise, ship cargo which carry oil and diesel, fish and other animal products requires excessive care in preserving the shipment from hazards and explosions. Apart from the above, there are numerous goods that are loaded into transport industry such as electronics, motorcycles, textiles, FMCG, paper mail and even precious metals viz., gold, platinum, diamonds, pearls etc., Therefore transport industry enables meet the demands of companies and customers whereas customers require goods and services and companies require business volume and turnover. This has been made possible by transport industry which is why management system and functioning of transport industry is important with the fact that the role played by transport industry is vast and intermediary. From the point of production / manufacturing unit, finished goods are arranged in transport for enabling dispatches to customers at different destinations. Logistics services are available throughout the world by air services, shipping services and truck services. In the global context of business B2B and B2C requires the collaboration of companies and transport systems for quick and prompt delivery of goods. For instance, Oracle Transport Management clearly works towards gaining customers loyalty, reducing costs of transport, maintains supply chain through a single working system which integrates all geographical areas of operations, taps new markets through the use of technology to manage logistics world wide and works for greater margins of profit while reducing costs on operating expenses. There are many other software solutions apart from Oracle which have developed TMS as a one-stop-shop for meeting all requirements of TMS. ARC advisory group which was incorporated in 1986 has emerged as a leader in providing solutions for logistics and supply chain which is an important element for transport business companies. ARCs esteemed clients include Boeing, Microsoft, General Motors, Siemens and many other reputed companies. Methods Logistics and supply chain management is all about materials, finished goods and products. Materials are covered under materials management, distribution of finished goods to the customer whereas supply chain management and logistics are inter-linked as a network of communication with clients and customers. Logistics is a process of transporting goods, materials from the point of production to the end of production, distribution of goods, sale and waste disposal to meet the satisfaction of customers and increase business turnover. Some of the important services of logistics include, transportation, storage of goods, supply chain, appointment of contractors and calculation of freight. There are several functioning areas of logistics which are essentially consists of production, storage, whole sale chain, retail chain, warehousing, production units, manufacturing units and merchant distribution. For the purpose of general understanding logistics can be explained as, at the time of production, materials have to be moved to the manufacturing units, and at this point inventory management and materials management has to be taken care of as a part of logistic system. After the production is completed goods are stored in warehouses, where again inventory management has to be taken care of for the purpose of keeping total cost of production and value of goods stored in warehouse. When finished goods have to be moved or sold to wholesalers, retailers this is considered as merchandising and distribution of goods is taken care of by transport management system. T herefore logistics include several other services including human resources, operating cost and expenses. Many companies world wide, spend and allocate budget for transport expenditure as products are delivered to customers by means of transport. Therefore this process of TMS and logistics is a recycling process that works on routine and minimized operating costs such as fuel, diesel, maintenance expenses will add to the profits of company. Both for global and domestic management of business TMS and logistics have to be applied and practiced for best results in business. Poor quality service may hamper business and many clients never rely on late deliveries, damaged goods in transport or causing accidents while carrying goods from one place to another. There are excellent software solutions available to carry on TMS and to transact global business of transport. Results Whether it is tourism or e-business, e-commerce TMS plays a significant role in global business. Time being an essential factor in global business, goods have to be shipped or transported with optimum care and monitoring. There are success stories in many parts of the world such as Europe, Asia and U.S, in fact, with the advantage of e-business, several new logistics companies were commenced and have been expanding business due to the increasing demand for transport management systems. Although logistics began in 1950, until 1960s, it was confined to supplies to military and defense organizations. 21st century has attached a great importance to transport management systems as nations became inter dependent for global trading. This business is worth billion dollars and requires huge trained manpower and skill both in terms of labor and in technical knowledge. With the advent of e-commerce and Internet security, on line booking of goods and shipping has become much easier process, which helps companies booking of orders at a fast pace as compared to the manual method of booking goods for transport. Further this has also facilitated creation of many more jobs enabling employees to equip with the skills required for TMS and logistics management. Future prospects are bright for TMS due to the increasing demand for global business and this would further offer employment both on labor and skilled level of jobs. Collaborations, partnerships and acquisitions are much common in these times for expansion of business and also to add capital strength to the companies. Therefore there is huge potential and scope for transport business whether operated at domestic level or at international level, at both ends, TMS has scope for making profits and in extending services of good and products. Figure 1. Working of TMS Figure 2 Cost cutting No company is small or big until it records growth and indicates business turnover. Especially transport business is a 365 day business as there is movement of goods almost everyday either by means of truck or railway for domestic areas and air and ship for international business. Therefore, professionally maintained organizations which deliver quality service would invite more customers and business organizations for extending services. Timely delivery and quality service is what is most required by the organizations without giving any excuses or reasons. Only in case of exceptional instances such as natural calamities, delivery of goods can be delayed and otherwise, goods have to be delivered on time meeting the satisfaction of client. Discussion Beginning from super mar to the transport of people, TMS plays a vital role in delivering goods by the chosen means of transport by companies. The assistance of logistics in TMS means planning of goods packing, loading, transporting, unloading to the destination point, all these are included in planning of TMS which will enable companies to ship goods and services from one place to another by safe means of transport without causing any theft, damage or pilferage. The companies which rely on TMS keep a bona fide and conduct for the services extended to its clients. There are many transport companies which have built reputation of good will by extending quality services to its clients. Logistics enable to companies to strategical planning in cutting transport costs, increasing asset turnover, costs for maintenance of inventory, improving CRM, and reducing fines and penalties that arise with custom authorities or such other transport personnel in rural and urban areas and in maintenance of excellent customer relation with companies. Further logistics management lays out a clear picture of transport business, its strengths, weaknesses and threats and how to encounter such problems and conflicts that arise in the course of business. At every step of logistics management beginning from production unit, the execution of logistical planning begins viz., route planning, transport management, parcel shipping and delivery. This planning is applied both in domestic and international transport logistics. Transport Asset Management is also a major factor, in adding trucks, cargo planes and ships to the respective companies in order undertake a big volume of business for larger turnover. Insurance, warranty, budget for asset procurement, cost per mile and preventive and cautionary measures for any unforeseen risks that may be encountered at the time of loading of goods. Via the medium of TMS, there are several advantages for global customer for purchase of goods. For instance on line purchase of precious metals such as gold, jewellery and pearls facilitates safe and secured delivery of items ensured by the seller. Further purchase of computers, mobiles, DVDs, Cameras, clothes, shoes and even groceries have become much easier and these goods are being door delivered. Therefore, the customer is being offered with lots of benefits of choosing specific model and design. Whereas extra care and attention must be paid while providing credit card numbers and bank accounts for making on line payments to companies. TMS performs a remarkable job for delivering mail services around the world through DHL and blue dart courier service. The massive success of blue dart for courier services is another example for quality and timely service executed with efficiency and trained and skilled personnel. In transport industry, excessive training is to be provided at every level of employment from the point of production till the point of packing and loading and unloading and even includes delivery of goods. Much advantage can be drawn from available software solutions and net working technology to enable information flow from one place to another as transport industry moves and works with the flow of information at every level. Emails, telephones, mobiles are some of the best methods to communicate at a fast pace which prevents delays and enables quick and speed mode of work. Although the success rate of transport industry is very huge, unless an organization is equipped with proper management systems and qualified and knowledgeable staff, with trained and skilled labor, it is very difficult to carry on business either at domestic level and at international level. Conclusion The global challenges of transport management system are vast with extended responsibilities in terms of service and quality. Practice of TMS has been essentially yielding good results and achievements for companies. Apart from being a good management practice, TMS early signs of hazards, hassles that can be prevented in transport business. Every meticulous care and monitoring in TMS will add to the quality service whether it is in transport, air or shipping business. Changing times evolve new concepts and new working systems in every sphere of business and these changes come with a proportionate success rate for businesses for adaptability and compatibility. These have to be worked with much vigor and research before any task for business is undertaken. References The Role of Transportation in Logistics Chain Accessed 21 July 2007 http://www.easts.info/on-line/proceedings_05/1657.pdf

Chinese Occupation of Tibet Essay -- China Rights Invasion Papers

Chinese Occupation of Tibet In 1949, China entered Tibet using military force and has been occupying the country since. During China’s occupation of Tibet, countless human rights violations have been committed towards the Tibetan citizens. By killing off and forcing millions of Tibetans out of their country, destroying most of the Tibetan monasteries and forcing Communist beliefs on the Tibetans, China has succeeded in permanently altering the Tibetan culture. Tibet has received some support from the US and other countries in the UN but not enough to free them from China’s occupation. Many individual countries as well as the UN have given recognition to the human rights violations in Tibet but to date no countries have risked ruining their good relations with China to formally help Tibet. In order to prevent further suffering of the Tibetan citizens and destruction of their unique culture, foreign support must be given to Tibet. The US has a lot of influence in this matter and has the a bility to pass pro-Tibet legislation and put pressure on China to end human rights violations or completely withdraw from the country and recognize its independence. To make this bold move, the US would have to risk breaking positive relations with China. Tibet’s culture as we once knew it has been wiped out and if action is not taken to help Tibetan relations with China the human rights violations will continue. The Chinese government has considered Tibet as a part of their nation since 1890 when they attempted to open Tibet to trade with Britain. This trade agreement was met by Tibetan resistance and never became effective. China did no show persistence in its alleged sovereignty over Tibet until 1949 when China was... .... In Exile from the Land of Snows. HarperPerennial: New York, NY, 1997. Norbu, Dawa, China’s Tibet Policy. Curzon Press: Richmond, Surrey, 2001. Goldstein, Melvyn C., The Snow Lion and the Dragon: China, Tibet, and the Dalai Lama. University of California Press: Berkeley, CA, 1997. Xu, Guangqiu. â€Å"The United States and the Tibetan Issue.† Asian Survey 37.11 (1997): 1062-1077. Karmel, Solomon. â€Å"Ethnic Tension and the Struggle for Order: China’s Policies in Tibet.† Pacific Affairs 68.4 (1995-1996): 485-508. Norbu, Dawa. â€Å"China’s Dialogue With the Dalai Lama 1978-90: Prenegotiation State of Dead End?† Pacific Affairs 64.3 (1991): 351-372. Nathan, Andrew J. â€Å"Human Rights in Chinese Foreign Policy.† China Quarterly 0.139 (1994): 622-643. Rubin, Alffred P. â€Å"The Position of Tibet in International Law.† China Quarterly 0.35 (1968): 110-154.

Compare the attitudes to war in the three poems Essay

‘Rule Britannia’ was written in 1740. The title ‘Rule’ causes the reader to think that this is a command by God. Rule Britannia is an extremely patriotic poem which creates the image that Britain is the place of the Lord and Britain is the best. This image is implied by: ‘Arose from out the azure land, This was the charter of the land, And guardian angels sung the strain’ This quotation would make the reader think that Britain was born from the sea, by guardian angels who are the messengers from God. This implies that God created Britain and how it came out from the sea, so we Britain should rule the sea. Another way that the patriotic image is implied is by the chorus: ‘Rule, Britannia, rule the waves; Briton never will be slaves.’ This leads the reader to think that the British are extremely arrogant, how they think they will never be slaves also how Britain think they are the Gods of the sea. A 21st century reader would of seen this poem as patriotic and arrogant but a person reading this in 1740 would of seen this as true. Britain did rule the sea and the British at the time would have never thought they would be slaves, they thought they were too big and important for that. This poem is very rude about other countries in particular Spain. James Tompson describes other countries as ‘ Tyrants’, in the context that this word is used it implies that other countries are arrogant harsh arbitrary people, some readers my think that the use of tyrant is referring to these foreigners being criminals. This is another way that the poem shows arrogance, how the Britain is great and how all the other countries are criminals. The writer uses the image of the oak tree to create a patriotic image again: ‘Still more majestic shalt thou rise, More dreadful from each foreign stroke; As the loud blast that tears the skies Serves but to only root thy native oak.’ What this is saying basically is that every time Britain gets attacked it gets stronger. When an oak tree normally gets hit with thunder of lightning( a metaphor for canon fire from Britain’s enemy’s) which is being implied in line three of that quotation you would expect it to get destroyed and split in half. This does not happen though, it just makes Britain stronger. This would create an extremely patriotic image of how Britain is just getting stronger from each attack and how the enemy is never going to destroy Britain. Near the end of this poem another patriotic image is created, ‘ and manly hearts to guard the fair.’ This implies the image that the British guard their women and how the British are true gentlemen. Rule Britannia sees war as a holy thing, war is something that God would not condemn. This is achieved by the chorus ‘Rule, Britannia, rule the waves;’ this gives the impression that Britain should rule the waves, the word rule is used in an interesting way. When I first read this poem I thought that the word was Royal, as in it was a holy thing. I believe this is a deliberate effect, the word rule is there to make the reader think that Britain should rule the sea but I think it is also there deliberately as a simile to make the reader to think of Royal which would make the reader think that ruling the sea is a command from God. If it was a command from God it would mean that he was telling Britain to rule the sea so fight any wars they need to accomplish this. Rule Britannia is a very confident poem, no where in the poem does doubt creep in. . ‘Rule, Britannia, rule the wave Briton will never be slaves’ When you read this you see the image of people singing this loud, confident of what they have to do. This implies that this poem is for war, the writer James Tompson implies that war is a jolly thing something that has to be done, this is accomplished by the poem. The chorus of poem is meant to be sung, when I think of singing I associate it with singing things which are right and merry, it is not very often you sing about sad things, when the poem was written James tompson knew this and deliberately made it so the chorus would be sung. In Royal Britannia they poet fails to mention of the negative, he even goes to the extent of saying that war just makes Britain stronger, this can be seen in my third quote on page 1. This helps to build the confidence of the poem because no negatives have been mentioned; this is implying that there are no negative things about war. The charge of the light brigade is very confident on the surface but then some doubt seems to creep in. The crucial line in this poem is ‘Some one had blundered:’ this line is extremely impersonal. It is the first sign of doubt creeping in. Later on in the charge of the light Brigade the same line is repeated twice, this line is ‘ All the world wondered’. This line shows that people were question why these men were fighting, what was the point of this. This view of doubt never entered the first poem, it was like everyone was agreed that war was a great thing, in the second poem this doubt comes in and Tennyson is showing that not everyone thinks that war is so glorious. Unlike the Rule Britannia the charge of the light Brigade mentions negative things about war. I believe Tennyson is trying to show the reader that the war is not all great, people do die. As I mentioned before the line about someone blundering is extremely impersonal, this implies to the reader that in war there are no individuals, everyone is just seen as cannon fodder, if you die no one cares. The way the line is said makes this event sound like it happens often, normally when someone blunderers or dies you would be shocked but the way it is said makes it sound like a common event of war, Tennyson has deliberately not used !, I believe this is him trying to show there is no shock. In war there are deaths all the time, it is nothing special I believe this is what the author is trying to show. Rule Britannia sees war something that is necessary, it needs to be done to control the ‘tyrants’, without war these ‘criminals’ would take the seas, Rule Britannia even gives the impression that the ruling the sea is a command from God. The charge of the light brigade is completely opposite to the view that war is backed by God, Tennyson associates war with death, ‘Back from the mouth of Death’, this implies that when these men where charging they were going into hell, so they when they fight and have a war they are entering hell, Tennyson is saying that was is thing of the Devil so it is evil. The charge of the light brigade implies that war creates heroes. This can be seen by ‘Stormed at with shot and shell. ‘While horse and hero fell’ and ‘Honour the charge they made Honour the light Brigade’ When the soldiers started they were described in a very impersonal way, now they are being described as heroes. This would make the reader think that the poet opinion is that the people who fight in war become heroes. The charge of the light Brigade was written 1854. The word ‘charge’ implies the image that this attack was very uncontrolled, unorganised attack. The charge of the light Brigade is very confident on the surface but doubt does creep in the further you go in. This poem has a rhyme which imitates horses galloping. All through the charge of the light brigade there are associations with death and the devil, ‘Jaws of hell’ and ‘ Into the valley of Death’. The charge of the light Brigade has two endings, the first one was edited so it was suitable for the reader. The ending which is printed in this booklet honours the men who took part in the charge more that the other ending. The second ending describes the actions of the men as ‘bold’, this implies that the actions of the men were stupid and not thought out. To be continued.

The Holocaust Night by Elie Wiesel - 1635 Words

Six million Jews were killed during the Holocaust. The Jews were persecuted, tortured and slaughtered in concentration camps (â€Å"The Holocaust† 1). Night by Elie Wiesel is the powerful memoir of his experiences during the Holocaust. Night shows the tragedy of the Holocaust through the use literary devices, including the themes of loss of faith and cruelty toward other human beings, night as a symbol of suffering and fear, and the use of first person narrative. Night allows the reader to emotionally connect with the victims of the Holocaust, encourages them to never forget the injustice of the Holocaust, and implores the reader to ensure a travesty such as the Holocaust never occurs again. Eliezer â€Å"Elie† Wiesel grew up in a small†¦show more content†¦Eliezer carries on until the Americans liberate the camp. Throughout the memoir, Eliezer struggles with his faith in God and in those around him and begins to lose his humanity. Wiesel’s purpose in writing Night was to expose the horrors of the Holocaust in order for them to build a better future by not allowing this cruelty to occur again. Wiesel uses the themes of the struggle to maintain faith and inhumanity toward other humans in order to portray the cruelty of the Holocaust. Eliezer begins the novel with a strong, unwavering faith in God. He believes that God is everywhere and that God is present at all times. Since God is present in every place in the world, the world must be good and just. Eliezer’s faith in the integrity of the world and God is challenged by the brutality he witnesses during the Holocaust from the Nazis and his fellow prisoners. An example of Eliezer questioning his faith is when he witnesses a small child being hanged. He asks himself where God is and answers, â€Å"He is hanging here on this gallows† (Wiesel 65). He witnesses Nazis burning children in furnaces, Jews being subjected to repeated beatings and humiliations, the hanging of fellow prisoners, the hanging of a child and the slaughter and death of prisoners. The cruelty of the Nazis breeds more cruelty and Eliez er sees the prisoners become cruel as well. He sees sons abandoning and abusing theirShow MoreRelatedThe Holocaust Of Night By Elie Wiesel991 Words   |  4 PagesElie Wiesel wrote this non-fiction book to alert his audience of his and his families experiences in the Holocaust and what they went through. He notes his journey through chronological events using extreme description. He accomplished this purpose by detailing every little thing that he experienced and that the people around him experienced. The central thesis of Night by Elie Wiesel is that a hostile and insensitive environment and world can cause even the strongest person to lose faith and identityRead MoreThe Holocaust s Night By Elie Wiesel1361 Words   |  6 Pagesbrought families closer. The Holocaust forced family members to hold on to each other and trust each other. â€Å"In 1933, the Jewish population of Europe stood at over nine million [...] By 1945, the Germans and their collaborators killed nearly two o ut of every three European Jews as part of the ‘Final Solution,’ the Nazi policy to murder the Jews of Europe† (Introduction to the Holocaust). Night is a memoir written by Elie Wiesel, a Holocaust survivor. Elie Wiesel’s Night describes that father and sonRead MoreThe Genocide And The Holocaust Of Night By Elie Wiesel1458 Words   |  6 Pagesmistakes or all of a sudden stop mass killings or genocides. Humans have always killed and they will continue to do it. Humans will not all of a sudden be pacifists and stop killing. This has happened with the Rwandan genocide and with the Holocaust in Night by Elie Wiesel. Man will not stop committing such atrocities and have a brighter future and these are only a few reasons why. First of all, man has been killing since the beginning of time. Even in the Bible, Cain killed Abel and that was in the veryRead MoreLife through the Holocaust in Night by Elie Wiesel746 Words   |  3 Pagescharacteristic in human beings that future generations can interpret as positive or negative. The Holocaust demonstrates to future generations a trait that exists in humans. The discovery that came with the Holocaust is the idea that humans’ main concern is themselves when they are in challenging situations. Elie Wiesel, a Holocaust survivor, presents this quality in his novel, Night. Wiesel establishes through Night that the people’s primary concern is over their own protection and wellness to prove thatRead MorePainful Experiences of the Holocaust in the Novel, Night by Elie Wiesel1185 Words   |  5 PagesNight Essay Prompt: Analyze how Wiesels character changed throughout the novel, especially in regard to the Jewish religion and towards God as a result of his experiences during the Holocaust. How does Wiesel’s transformation reveal the author’s intended theme about the Holocaust? World War II is a very impactful point in history where the Holocaust is viewed as one of the worst acts of human genocide. Countless Jewish victims endured traumatizing amounts of suffering and pain that transformedRead MoreEssay about The Holocaust in Night by Elie Wiesel626 Words   |  3 Pages Author: Elie Wiesel Do you see that chimney over there? See it? Do you see those flames? Over there- thats where youre going to be taken. Thats your grave, over there. Havent you realize it yet? You dumb bastards, dont you understand anything? Youre going to be burned. Frizzed away. Turned into ashes. The Holocaust lasted from 1939-1942. During these tough and traumatic years Hitler killed over 6,000,000 people, mostly Jews, but the retarded, homosexual,Read MoreHow Night by Elie Wiesel Helped People Connect to the Horrors of the Holocaust709 Words   |  3 Pagesmany have heard of the terrors faced by the Jews in countries that were under German control during World War II, few have stepped back and really thought about the weight of what really happened to the people in the concentration camps. I believe Night helped people connect to what really happened. This is an actual persons life, their story, poured out onto pages that reflect not only facts but his deepest pains and fears. While recounting his physical discomforts and many hardships, he also givesRead MoreRoad Rage1653 Words   |  7 Pagesduring the Holocaust: Life in the ghettos, Dr. Mengele’s medical care, and food in the camps Genocide during WWII was unbelievably cruel and awful. The Holocaust was sure to be remembered from this time period and have permanently engraved horrible memories into those who survived. During the Holocaust many victims suffered while living in the ghettos, soon to reach the camps they also suffered there as well. The encounters with Dr. Mengele were unbearable too. Elie Wiesel’s memoir Night is very importantRead MoreThe Holocaust By Elie Wiesel1107 Words   |  5 PagesThesis Statement: The hardships that Elie Wiesel faced in the concentration camps lead him to lose faith, until after when realizing it was crucial to keep faith in God despite the horrendous events of the Holocaust. What God would let his people be burned, suffocated to death, separated from their families, and starved toRead More Faith lost in God Essay697 Words   |  3 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;The book Night by Elie Wiesel, tells a story about a young religious boy who begins to lose his faith in God at such an early age. The book deals with the tragedies as well as the occurrences which has happened during the Holocaust and at the Nazi concentration camps. The young boy named Elie Wiesel deals with the death of his family as well as the painful times during the Holocaust. There are many representations in this book on how Elie Wiesel is shocked with trama at

Does Afin Que Need the Subjunctive

The French term  afin que  means that, so that or in order that. It is used as a conjunction, and afin que requires the French subjunctive. Example Je le ferai afin que nous puissions partir.Ill do it so that we can leave. Remember, the subjunctive (le  subjonctif) in the French language is not a tense — its a mood. It is used with dependent clauses to depict a speakers subjective perspective, like an opinion, feeling, or desire. You need to use the subjunctive when the subject of the main clause is different from the subject of the dependent clause and a relative pronoun is used to connect the two. The French subjunctive is a tricky concept and generally requires a lot of practice and memorization to get right.

An Analysis of Robert Frosts The Road Not Taken

The Road Not Taken Robert Frost Introduction Robert Frost is one of the best known poets in American history, and his poem, The Road Not Taken is among the most well-known of all his poems. Frost places a great deal of emphasis on nature in his writing, as he was a lover of the countryside. He based many of his poems on the New England scenery, which was his home for most of his life. I chose this particular poem because I have enjoyed the readings we have done so far of his work and The Road Not Taken was one of my favorite works by Frost. Many people have analyzed the poem; in fact it has been said that its been the most analyzed poem ever and often misunderstood. However, no one person has the same interpretation of a poem. Even Frost himself said of his poem that you have to be careful of that one; its a very tricky poem-very tricky (Poetry.about.com). Thesis: The Road Not Taken relates to choices that people make in life and it is about the value of making good decisions along the way and it is about looking back to evaluate which road indeed was the better of the two. Analysis of the Poem As The Road Not Taken begins there is regret expressed by the narrator that he cant travel on both of the two roads. He also describes one of the two roads as far as he could see down that road and in the second stanza it turns out the other road was just as fair and in fact may have been the better claim because clearly not many people had been down that otherShow MoreRelatedA Literary Analysis Of Robert Frosts The Road Not Taken889 Words   |  4 PagesRobert Frost’s The Road Not Taken: A Literary Analysis The works of Robert Frost have many identifiable primary ideas that have been studied for generations. Some of these are the New England dialect, a firm grasp on the use of nature and most important in this analysis, decision making and self reliance. Frost has a knack and does a masterful job at aligning his poetry with his 19th century predecessors and being straightforward with his love for nature and his ability to focus on the human conditionRead MoreLiterary Analysis of Robert Frost’s The Road Not Taken563 Words   |  2 Pages Robert Frost’s The Road Not Taken Analysis The poem seems to make a reader think about the decisions they make in life and the cause-n-effect behind their decisions. Initially the poem seems to have a motivational tone to it, but after reading and thinking on it, it magnifies the fear most people have when it is time to make a decision; afraid of making the wrong decision and having to live with that decision. In the first stanza, Mr. Robert Frost’s poem, â€Å"The Road Not Taken†, tells the storyRead MoreCritical Analysis Of Robert Frosts The Road Not Taken1257 Words   |  6 Pages Critical Analysis on â€Å"The Road Not Taken† Why is it so common for people to regret the path they have chosen in life? Robert Frost attempts to answer this question throughout the poem by using many literary devices. In other terms, the poet is alluding to a lesson in everyones life; Once a path is being determined, it is inevitable to change the choices because they are in the past. The poet uses imagery to create a visual picture in the readers head of two paths in the woods with the freedomRead More An Analysis of Robert Frosts The Road Not Taken Essay921 Words   |  4 PagesAn Analysis of Robert Frosts The Road Not Taken In The Road Not Taken, by Robert Frost, many questions arose about the meaning of the poem. One common interpretation of the poem about assertion of individualism, where the speaker is taking the road not traveled so that he can assert his individualism, is a nice interpretation. However, I believe that the speaker is really having a hard time making up his mind, and the poem is a conversation with himself trying to rationalize his decisionRead MoreAnalysis Of Robert Frosts The Road Not Taken973 Words   |  4 PagesRobert Frost’s poem, â€Å"The Road Not Taken†, can be easily misunderstood, and perhaps for decades it was. Scholar Frank Lentricchia believed that in this poem, the message is that people don’t get a choice in life to pick one path rather than the other, because their lives are already mapped out for us. However, Mark Richardson had a different idea. He thought that it’s not that we don’t get a choice in life, it is that we don†™t realize how the choice affects us until later in life. Although theseRead MoreLine by Line Analysis of Robert Frosts The Road Not Taken635 Words   |  3 PagesLine by Line Analysis of Robert Frosts The Road Not Taken Two roads diverged in a yellow wood,   Ã‚  Ã‚   The key word here is two. Throughout our lives we constantly face decisions where we have two choices. Even when it seems there is only one choice, we can decide either to DO it, or NOT do it; so there are STILL two alternatives. And sorry I could not travel both And be one traveler, long I stood   Ã‚  Ã‚   Then there are times we wish we could do BOTH; HAVE our cake and eat it tooRead MoreEssay about Critical Analysis of Robert Frosts The Road Not Taken1228 Words   |  5 PagesCritical Analysis of Robert Frosts The Road Not Taken The speaker in Robert Frosts The Road Not Taken gives the reader insight into human nature with each line of poetry. While, Frost had not originally intended for this to be an inspirational poem, line by line, the speaker is encouraging each reader to seek out his or her own personal path in the journey of life. Romanticizing the rural woods of New England creates the perfect setting for the theme of self-discovery laid out and describedRead MoreRobert Frost s Writing Style1589 Words   |  7 Pages Robert Frost once said, â€Å"The figure a poem makes. It begins in delight and ends in wisdom... in a clarification of life - not necessarily a great clarification, such as sects and cults are founded on, but in a momentary stay against confusion† (Robert Frost Quotes). This same kind of thinking opened the door for metaphorical poetry that helped to show the poets transparency. His love for the social outcast and the struggles of his life are exhibited greatly in his poems. Robert Frost helpedRead MoreEssay about The Life of Robert Frost1404 Words   |  6 PagesROBERT FROST â€Å"Two roads diverged in a wood and I- I took the road less traveled† How did Robert Frost take the road less traveled in his life? Frost was a poet who lived a hard life. With 6 kids and a wife, he had a lot of people to provide for. He was a man who wore many hats, being a dad, husband, poet, and farmer. Robert was an incredibly gifted man who wrote many famous poems. Robert Frost, a great American poet lived a humble life and changed the world with his profound writing abilityRead MoreEssay about An Analysis Of Nature In The W606 Words   |  3 Pages An Analysis of Nature in the works of Robert Frost When reading poetry by Robert Frost the theme of nature is strongly present and persistent. Robert Frost uses the world around him to create a mystic feeling to his writings, almost giving the reader a sense of nostalgia. The influence of nature in Frost’s works creates a palette to paint a picture filled with symbolism for the reader to interpret. The nature in the poems makes the poem an intimate piece in which most readers can identify with

Digital Innovation Blog Post Samples †MyAssignmenthelp.com

Question: Discuss about the Digital Innovation Blog Post. Answer: Blog Post outlining the innovation Hong Kong based organisation Kingsoft is going to launch a mobile app named KeepFit. This app will help the users to have solutions of their illness and health related queries. Moreover, KeepFit app will be a classic mixture of expertise in software innovation and artificial intelligence, keeping the tagline as It is Personal. One user can have their solutions through texts or one can simply have the answers with an artificial voice. The app will help users to track their workouts and diet plans. The app also can be used as a health coach who can give solution through communicating and it will be one-to-one. The main idea behind the app is to provide users to keep healthy and fit in their own home in all seasons and all atmospheres. Moreover, this app will be launched globally in the next month. One can use this app in android Smartphone and iOS platform. It will be free for the users. If one is to choose the premium membership, then it will charge money from the users. In recent time, common people are getting more health-conscious in day-to-day life. Their lifestyle induces diseases in their body. In result of this, people are trying to keep themselves fit and healthy and have nutrition in their daily meal. Keeping half an hour for exercise and gym keep the people healthy physically and mentally. Moreover, global trend sees the wellness economy is flourishing with estimating of $4 trillion in the year 2016 (Lister et al. 2014). This figure encompassed healthy eating, fitness, wellness tourism, gym and beauty salon. This figure lures most of the investors to invest more in the health sector. Kingsoft takes the recent app KeepFit as a giant leap for the artificial intelligence and software development as one can use the app in daily basis setting the alarm and daily meal chart. One can test their calories in daily intake; calculate their blood pressure, heartbeat and walking distance. Kingsoft wants to take the opportunity of digital innovation thro ugh app development. KeepFit is keeping their eyes on main youngsters and the upper aged people. The target customers will be the niche people with higher income group. Youngsters are living an extreme life with no such diet plan and exercise routine (Burton and Felker 2015). This app will help the users to have a daily planning of exercise and diet requirements. In global basis, 32% Smartphone users have the private sector membership in fitness clubs (Sharkey and Gaskil 2013). KeepFit wants to grab that target consumers, moreover, upper aged people face health-related issues on the regular basis and they have queries regarding health check up. This KeepFit app can give them solutions with artificial voices. Kingsoft organisation has already made a fan page on Facebook and Twitter on behalf of the new app KeepFit. The people need to like this and IT team from the organisation is providing people with the details and benefits of the app. People are noticing the name of the app and get to know about the benefits, these will increase interest among the consumers. However, interest may lead to a desire among the youngsters and upper aged people to try the free version of the app. The organisation is hoping that this social media strategy may lead to having the app in consumers' mobile. Most importantly, Kingsoft is keeping the size of the app is less, just 5.5MB. First 1 million users may get a chance to have a free membership of the Elite club to have the one-year free subscription of the app with various benefits like, doctors on call, free health solution, nutrition tracker and tracking through smartwatches. Kingsoft has signed a contract with famous athlete Usain Bolt to promote the app and that will help the app to reach maximum numbers of users. Kingsoft is planning to provide this app free of cost to the healthcare professionals and behaviour change experts. Blog post embedded digital marketing content Figure 1: Digital Marketing Content (Source: Kingsoftstore.com, 2017) Rationale containing a link to blog Maintaining a healthy and fit lifestyle is an obvious choice for nowadays because of the peoples changing lifestyle and urge to stay healthy. Now, 83% people aged above 50 do jobs and youngsters believe about healthy living (Thompson 2014). This approach leads to downloading the fitness app on Smartphone. Moreover, wellness and health market are developing every day and software makers are trying to enter the market with innovative products. Software makers are trying to develop new technologies that will attract the users to have and this leads to almost 3 billion Smartphone users are using the fitness app on their mobile. Moreover, KeepFit app is a blend of software innovation and artificial intelligence. Most importantly, the app will provide instant response to any query asked or posted'. Softking will update the app in time-to-time to keep it updated with newest technologies with making partnerships with healthcare centres. This app has in build artificial intelligence and femal e voices will deliver the answer. Unlike other apps, this KeepFit app can run without the internet. The new technology of assigning this app with smart-watches and one can use this as their personal coach. The users can set diet chart according to weight and age. One can calculate BMR rate and pulse rate through the sensor. In addition, this app may help in behavioural changes, track in gyms, trainers and spending on food and commitment on time schedule. Kingsoft estimates the market segmentation and they have segmented the market with demographic segmentation. The KeepFit will target mainly upper aged people and youngsters who have higher income rate and high qualification. This will ensure that users are aware of the fact of keeping themselves healthy and fit and they are capable of having Smartphone. Kingsoft is expecting to see in next five years the number of users in health and fitness apps will be doubled with novice and experts. All the users may not be able to keep a personal trainer, this KeepFit app will fulfil this place and the concept of a healthy living will be redefined, keeping the eye on budget, location and expertise. References Burton, M. and Felker, D., 2015.Android App Development For Dummies. New Jersey: John Wiley Sons. Chenette, E., LeBlanc, J., Martin, A., McLaughlin, K., Sinclair, A., Vraibel, J., Bennett, L., Muise, K. and Ferrara, C.M., 2015. Self-selected Exercise Intensity Using Two Fitness Apps.Medicine Science in Sports Exercise,47(5), p.675. Joorabchi, M.E., Mesbah, A. and Kruchten, P., 2013, October. Real challenges in mobile app development. InEmpirical Software Engineering and Measurement, 2013 ACM/IEEE International Symposium on(pp. 15-24). IEEE. Kingsoftstore.com. (2017). Software and App Development. Available at: https://www.kingsoftstore.com/ Kingsoft Office software includes [Accessed on: 22 Aug. 2017]. Lister, C., West, J.H., Cannon, B., Sax, T. and Brodegard, D., 2014. Just a fad? Gamification in health and fitness apps.JMIR serious games,2(2), pp.76-79 Sharkey, B.J. and Gaskill, S., 2013.Fitness Health 7th Edition. London: Human Kinetics. Stoyanov, S.R., Hides, L., Kavanagh, D.J., Zelenko, O., Tjondronegoro, D. and Mani, M., 2015. Mobile app rating scale: a new tool for assessing the quality of health mobile apps.JMIR mHealth and uHealth,3(1), pp.43-45 Thompson, W.R., 2014. A worldwide survey of fitness trends for 2015: what's driving the market. ACSM's Health Fitness Journal,18(6), pp.8-17.