LUXURY CAR BRANDS MARKETING HIGHLIGHT QUESTIONS Essay

Extravagance CAR BRANDS MARKETING HIGHLIGHT QUESTIONS - Essay Example To make the drive agreeable for the travelers, Kluger accompanies Captain Seats and discussion reflect. Multi Zone Climate Control (which controls temperature in various pieces of the lodge), Rear seat DVD player with earphones, Integrated Puddle Mirrors, add to the joy of going in Kluger. The driver of the extravagance hybrid appreciates the benefits of Multi Information Display while on move (with atmosphere control settings), Steering Wheel Audio Controls, Cruise Control ( to keep inside wanted speed limits), satellite route and shrewd keyless passage framework. Expanded item Ownership of Toyota Kluger accompanies enlarged highlights, for example, 3year/100,000km+ guarantee, Personal Vehicle Loan, Novated Lease, Novated Lease Vehicle bundle, Business Loan (all through Toyota Finance) and Capped Price Service Advantage up to six administrations. Toyota utilizes a range system to advance Kluger. Toyota is known for its upmarket vehicles, quality and its excellence. To advance Toyota as a brand, the organization focus its endeavors on making a solitary joined culture of wellbeing and toughness equivalent word with Toyota. Kluger is an expansion of the Toyota culture for the solace and pleasure in whole family. Kluger, a hybrid vehicle is propelled to tap the interest of high society families who may make infrequent delight trips inside or outside the city. Kluger plans to set up itself as an equivalent for rich, pleasant, family transport vehicle. It target Generation X who vote in favor of usability of vehicle alongside style. Toyota is utilizing its online assets as the principle approach to advertise Kluger in Australia; rest of the showcasing endeavors bolster this core interest. Fundamental purpose behind advancing Kluger through site is on the grounds that upmarket Gen X in Australia by and large uses web as the essential method of exploration while purchasing high association items, for example, vehicle. Toyota’s site goes about as a semi agent of its models that bestows vehicle details as well as enables the forthcoming purchaser in seeing how he to can utilize Kluger. The site has live film of individuals who relate their encounters while utilizing Kluger. The site targets giving a virtual stroll through to the forthcoming purchaser of the inside, outside and experience of going in a Kluger alongside the affirmation of Toyota so the purchaser may have enough certainty on the Kluger to book a test drive (Toyota accuses of Cavalry, 2008). Ans. 2 Product blend or the variety of vehicles offered by Toyota, Ford and Honda appear to contrast dependent on the objective gathering of every one of the previously mentioned organizations. While Honda has the most brief product offering, Ford has the longest with Toyota positioning in the middle of them two. Honda has isolated its product offering essentially based on minimal and huge vehicles. Its significant models advertised in Australia are: Jazz, City, Insight, Civic Si-Type R (in smaller section) and Accord, Euro, Odyssey, CR-V, Legend (in huge vehicle fragment). It doesn't have a subcompact vehicle nor a medium size or full size SUV (CR-V being minimized SUV). Honda doesn't have a sub-smaller vehicle or a top end vehicle in Australia. A significant explanation could be that Honda doesn't yet have an assembling office in Australia and it imports every one of its vehicles to the landmass. Henceforth, it has kept up a short product offering in Australia. Honda’

Abraham Van Helsing Essay

Guiltlessness, virtuousness, immaculateness, and wedded life are only a couple of things that made up the ‘image’ of the nineteenth century Victorian lady. During this time, it was incredibly looked downward on if a lady decided to remain single, as she would be felt sorry for and named a â€Å"whore†. Lucy Westenra is one of the primary characters in the novel, Dracula by Bram Stoker. Lucy is an excellent youngster whose honesty and temperate being attracts three admirers to her. In spite of the fact that, this depicted honesty isn't the main thing that is drawing these men towards her. Lucy has a sexual intrigue to her character, very different than her closest companion Mina Murray and the run of the mill Victorian lady. This feeling of sexual want will in the long run lead her directly into the perilous and underhandedness arms of Count Dracula. The Count just can assault willing casualties, which is the reason the explicitly determined Victorian lady, Lucy Westenra is the primary character to get defrauded by Dracula’s dangerous spell. Tally Dracula was a shrewd, salacious vampire who needed only force and control. He lived in an Eastern European nation called, Transylvania. The Count went after any person who might cause him to feel in charge and amazing of the circumstance. This is the reason Lucy Westenra was focused on and made Dracula’s first casualty. The primary impossible to miss account Lucy and Mina experience was the point at which they see a Russian boat destroyed close to the shore and hear that the there was no life on board and the commander had kicked the bucket grasping a cross. Not long after the record, Lucy began strangely rest strolling numerous night straight into the cemetery close to her home. One night, Mina had awoken the Rowatt 3 discover Lucy missing and not in her bed, she at that point discovered her outside with an animal with radiating red eyes slouched over her. Mina attempted to spare her companion yet when she got over yonder, the animal was no more. Toward the beginning of the day Mina had discovered bizarre specks on Lucy’s neck and subsequent to battling for a considerable length of time Lucy turned out to be spooky wiped out and begun to change before everyone’s eyes. Unconsciously, she was changing into an excessively common and risky type of herself while dead and lying in a virus grave. â€Å"Indeed, it isn't just Lucy and Mina who are significantly changed in the depleting, yet Dracula himself, whose changes are considerably more fluctuated and complex than those of his victims.† (Pg. 238, Viragh) Count Dracula had stripped this lady of her honesty and goodness by changing her to a malicious vampire simply like him. Dracula presently had power over Lucy however simply because she was happy to let him control her. In the nineteenth century, wandering endlessly from who a lady should be as indicated by the Roman Catholic Church is blasphemy. A lady was never to be with more than one man, yet was to be hitched and totally devoted to her accomplice. This century was decided by â€Å"the conviction that an individual’s sex and sexuality structure the most essential center of their personality, possibility, social/political standing, and freedom† (Pg. 1, Ridgway) Lucy Westenra had a totally unique outlook as she communicated in a letter to her dear companion Mina. â€Å"Why can’t they let a young lady wed three men, or the same number of as need her, and spare this trouble?† (Pg. 66, Stoker) After Lucy expresses these words in her letter, she quickly admits to her contemplations and activities being sin. Because she admitted Rowatt 4 to this wrongdoing against the congregation and her convictions doesn't just mitigate Lucy’s sexual want. This distinction among Lucy and other nineteenth century righteous ladies was not only a period of defiance, it was mental. Lucy is completely mindful that she is wanted by numerous men and she lets that get into her head, basically she is taking care of off the consideration. This defenselessness and transparency is the reason Lucy Westenra is Count Dracula’s first and simplest objective. The first run through the Count begins to get into Lucy’s head is after her and Mina see the destroyed pontoon upon shore, containing the compartments of soil. These were Dracula’s resting quarters. This reality was not known by the ladies at that point, however not long after this occasion is when Lucy begins to rest walk. This rest strolling isn't an incident however is mentally associated with her evil wants of obscenity. Check Dracula just has the force the assault willing casualties, which must be Lucy knew in her subliminal what she was doing by going out to the burial ground at evenings. This spell Dracula puts on Lucy is a similar spell he put on the three ladies who now life in Dracula Castle with him. These ladies were similarly as honest and idealistic as Lucy was and are presently sex crazed and underhanded similarly as the Count may be. This â€Å"spell† was an approach to sabotage ladies so Dracula would feel ground-breaking and controlling over them. Generally, Lucy Westenra was an apparently highminded nineteenth century Victorian lady who really had fundamental sexual wants. These wants made the most of Lucy helpless against Dracula, who was overwhelmed by dealing with his casualties. As a result of her obscene house, Lucy was attracted to the assault of Dracula and fell under his profound spell. From that point on there was no turning around. Works Cited Stoker, Bram. Dracula. 1897. New York: Oxford University Press, 1990. Viragh, Attila. â€Å"Can The Vampire Speak? Dracula As Discourse On Cultural Extinction.† English Literature In Transition, 1880-1920 56.2 (2013): 231-245. MLA International Bibliography. Web. 25 Sept. 2013. Ridgway, Stephan. â€Å"Victorian Sexuality† in â€Å"Sexuality and Modernity† initially composed as a talk for Sociology at Sydney University, 1996. Isis Creations. Web. 12 Nov. 2010.

Economic Analysis System

Question: Examine About the Economics? Answer: Presentation: Throughout the previous thirty years, the system business in Australia has experienced advancement through vertical reconciliation. Enterprises that have experienced this sort of advancement are power, media transmission and railways. These enterprises appreciate characteristic imposing business model. Gigantic infrastructural cost go about as the primary hindrance to passage and exit in this industry. This is the fixed cost stays consistent for every additional unit created (Allison, 2014). At the point when the firm supplies to an enormous market, they get a decent profit for their underlying venture. To set up the system for transportation in the power is enormous. The if there should be an occurrence of a syndication, a solitary firm works in the market tend to charge high procedure to procure supernormal benefits. The imposing business model market is a flawed type of market structure where the general public brings about misfortune in type of deadweight misfortune. To diminish this cost the legislature controls the value level with the goal that the government assistance of the general public is boosted (Beckman, DeAngelo Smith, 2014). In Australia, the power segment appreciates characteristic syndication. The government controls the value level in this area. The motivation behind this paper is to assess the reason and the impact of characteristic imposing business model on the general public. This paper additionally gives a concise review about the guidelines the administration forces on the firm to control the cost and yield level of the firm. Examination: A characteristic imposing business model exists in an industry when significant expense of foundation and different obstructions to section represses other potential contestants. The main provider is sufficiently enormous to flexibly the entire market. This is overwhelming in ventures with high capital expense. Common imposing business models are found in open utilities like power and water gracefully. John Stuart Mill conceptualized the thought of characteristic restraining infrastructure (Beckman, DeAngelo Smith, 2014). In miniaturized scale financial hypothesis two distinct sorts cost are minimal expense and fixed expense. Negligible expense is cost brought about by the organization while serving one additional customer. Fixed expense is the expense brought about by the organization independent of the amount delivered. A characteristic imposing business model is described high fixed expense and the minor expense for creation for delivering one additional unit remains around steady . Entering in to open utility segment requires gigantic measure of speculation. This frequently goes about as an obstruction to section, which decreases the quantity of potential contestants paying little mind to the degree of benefit. Common imposing business models develop when a solitary provider appreciates the monstrous cost advantage over the other potential contenders. This in dominatingly found in businesses with high fixed expense and they make economies of scale (Bs, 2014). The firm contributing high measure of fixed expense requires enormous number shoppers so as to have return on their underlying venture. With economies of scale, the normal complete cost diminishes with the expansion in yield (Bs, 2014). After the foundation of normal syndication, the firm will appreciate tremendous benefits because of economies of scale. Outside and inner economies of scale are characterized as the advantages related with the extension of a firm just as the businesses because of positiv e externalities. The monopolistic market is described by wastefulness after some time. They are not inventive on the grounds that they are not required to contend with different firms. The fundamental goal of the monopolist is to boost the degree of benefits (Ekelund Hbert, 2013). The nonattendance of rivalry gives the firm the benefit of the circumstance. The monopolist being the sole dealer in the market can control the gracefully of the whole market. The firm takes the market request bend as its interest bend, which is additionally the normal income bend. The firm working under the state of the Law of Diminishing Returns will see that cost of creation for every additional unit delivered (minor cost) diminishes with the expansion in the yield level (Foster, 2014). In the beginning period of creation, the peripheral expense is less contrasted with the minor income bend. This empowers the monopolist to acquire colossal measure of benefits. Along these lines, the monopolist will quit creating any extr a unit now (Heen, 2013). The monopolist fixes the value level where the minimal income approaches peripheral expense. If there should arise an occurrence of imposing business model, peripheral expense is not exactly negligible income and value level. Be that as it may, minimal income isn't equivalent to the minor expense and is substantially less than the peripheral expense and the value level. The monopolist here and there abuses their capacity to manage the market, which prompts advertise disappointment. An imposing business model is a defective market structure that tends to confine creation level. Buyer surplus is the distinction between the customers is really following through on and the cost they are happy to pay. Purchaser surplus decreases with the expansion in the value level observing the theory of consistent losses (Hua, 2012). In blemished market circumstance that is if there should be an occurrence of restraining infrastructure the single firm providing the market atte mpts to catch the entire shopper surplus by charging the most significant expense they are happy to pay. Maker surplus is the advantage inferred by the firm when they get more cost than the base value level they are happy to gracefully the market. This is communicated as far as benefit. Deadweight misfortune happens inside an economy when the all out government assistance of the general public isn't amplified. The government assistance of the general public is guaranteed when the aggregate of maker and the buyer surplus is boosted (Joskow, 2014). Monetary government assistance is characterized as the advantage determined by the entire society due to some financial exchange . Figure 1: Producer and Consumer Surplus (Source: Author) In restraining infrastructure, the firm takes as a solitary provider in the market takes the market request bend as its own interest bend. The monopolist has the market capacity to raise the value level over the minimal expense without losing supernormal benefits (Leveque, 2013). The monopolist improves its benefit by setting it cost where the minimal cost rises to the peripheral income bend that is at Pm as appeared in the outline. The monopolist works at a value, which is more noteworthy than minimal expense. The customers are more terrible off in imposing business model contrasted with the serious structure, as the cost charged is higher than in serious market structure. Consequently, as a solitary provider the firm is in an ideal situation in monopolistic structure as they can expand their benefit level. Consequently, syndication advertise structure isn't ideal. The cost charged in serious structure is Pc which is PcMC inferring that a portion of the customers are happy to pay mo re for every additional unit of yield. In this manner, it tends to be said that an additional unit of yield will be sold at a cost higher than the negligible cost; the customer utility would increment alongside the benefits of the firm. To gauge the wastefulness in the restraining infrastructure, the distinction between loss of the utility of the customers and the addition in the benefit level of the makers are analyzed (Nepal Jamasb, 2015). By estimating the absolute deadweight misfortune, that is the aggregate of maker excess and the customer overflow, the complete misfortune acquired by the general public is estimated. Figure2: Deadweight Loss (Source: Author) The customer surplus increments for two reasons as given beneath: Under serious structure, the shoppers pay less for the amount expended than under restraining infrastructure. It is spoken to by the zone A. The utility increments as they are expending additional unit of the amount created in serious structure. It is spoken to by the zone B. The maker surplus gets influenced, as the amount sold is less (appeared by the zone A). Under monopolistic structure, the region A will be a move of the excess from the monopolistic firm to the purchasers. Henceforth, it is killed from the point of view of the general public. The zone (B+C) is the increase the general public appreciates when the cost is set at Pc with amount created is Yc (Varian, 2014). This is on the grounds that the qualities that both the shoppers and the makers add to the quantity of units executed under monopolistic market structure. Thus, the zone (B+C) is the deadweight misfortune under restraining infrastructure. Deadweight misfortune is the cost the general public pays because of restraining infrastructure (Vikharev, 2013). If there should be an occurrence of common imposing business model, the interest bend crosses the negligible cost bend under the normal cost bend. The legislatures some of the time power the monopolist to set value equivalent to the negligible cost bend, which prompts negative benefit. Figure3: Natural Monopoly (Source: Author) At the point when the administration urges the monopolist to charge value p=MC the monopolist leaves the business. This circumstance is progressively wasteful contrasted with the circumstance where the monopolist is permitted to charge cost where peripheral income is equivalent to negligible expense. At the point when the administration constrains the monopolist to charge value p=MC then it gives the arrangement to for singular amount appropriation to the firm (Vining, Boardman Moore, 2014). To control valuing approach if there should be an occurrence of normal syndication government forces value roof where the interest bend or the normal income bend (AR) cuts the normal cost bend. The normal expense is less, when the firm serves the whole market. The monopolist will in general set their cost at the level where peripheral income approaches minor cost that is MR = MC (Yan Chao, 2012). Here before guideline the monopolist is making benefits as appeared by the figure PF*OM by selling OM yield at value MP. After guideline the monopolist is currently sells yield OQ at QK value level. At the point when the cost administrative power sets the value level at WS, where the normal cost AC cuts the interest bend or normal income bend (AR) and sells yield OW, the imposing business model is just ready to acquire ordinary benefit. Working at this level will wipe out the deadweight misfortune and henceforth the government assistance of the general public is expanded (Vikharev, 2013). In Australia, the power business is a case of common restraining infrastructure. In this industry, an enormous infrastructural cost is required to enter

US History Essay Samples - African American Political Participation

US History Essay Samples - African American Political ParticipationStudents writing their US History essay are provided with the US historical examination questions relating to African American political participation. They may consider these samples as supplementary reading to supplement the syllabus. These essay questions will probably help to enhance the student's understanding of the US nation. Furthermore, there is no denying that it will encourage the student to try to construct a well thought out argument to respond to the questions asked in the examination.The example of the Negro soldier in the Revolutionary War is such a positive one, that it should never be forgotten. He deserves our respect and we should all try to imitate him. It is interesting to consider that the Union soldiers of the time might have been much more interested in winning the war than they were in caring for their families back home. This is the reason why the Civil War did not allow the Union soldiers t o use their women as well as slaves.It would have been difficult for the Union soldiers to find lodging that would be suitable for their families. In other words, their families were the ones that caused the army to suffer a defeat. The soldiers may not have looked on the treatment of slave women and children as a violation of the Constitution. However, there are two reasons why it was important for the Union to be able to use the black soldiers. The first being the fact that the slave population could be controlled in the event of a war with the South.The second reason is that the Union troops were there to put down the slave rebellion. To that end, they had to hold the slaves responsible for the overthrow of the government. As such, it was obvious that the Union soldiers would have to take into account the soldiers at home who actually did the job in the field. After all, it is their children that will care for them. The fact that the Union soldiers had to take responsibility for black prisoners of war is also worthy of consideration.The Union soldiers were also influenced by the emotions that are triggered by actions. They witnessed the slaves and the colored citizens being violently removed from their homes. They also witnessed the brutal treatment that was meted out on black soldiers. For that reason, they can be credited with their presence in the First and Second Battles of Bull Run.There are other examples that the US history course will teach us about. However, there are many of them. It is not enough to just mention these two facts and move on. The student needs to consider the implications that these events have on current history and contemporary politics.It is difficult to deny that the First and Second World Wars was very much influenced by the influences from the Civil War. In fact, the Union soldiers might have been the ones to fight the most. As such, they had to act in accordance with what they considered to be the will of the government. The refore, this example shows us that one can try to mimic the Union soldiers if they think that the goal is to spread freedom and equality.

SWOT Analysis - 1465 Words

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company. Strength The supports from the Malaysias government for tourism industry become one of the powerful strength for this industry. According to Hamzah (2008), tourism industry gives second highest contributor after Manufacturing industry. According to Asia-Web.com (2012), Langkawi island is one of the most popular holiday destinations. Again, the supports from Malaysias government will create a greater changes for tourism industry in Langkawi Island (as well as for Meritus Resorts Spa). By offering some recreational†¦show more content†¦The growth of social networking currently dominating the world. By promoting their resorts and put some advertisements (which most of them are free) can be a good opportunity for this resort. This can increase the number of travelers to choose the resort as a destination, while having minimal advertisement cost. Thus, published advertisements like TV and billboard advertisements, newspapers and even magazines advertisements can be minimized since they a re more costly. The third opportunity is to participate by offering their services with a low cost (discounts or coupons) in some website like Milkadeal.com, Groupon.co.my, jackcow.my, etc which become popular nowadays. These websites have large number of users, thus it is easier to get a bunch more attention from many online users by joining in them. Threat Langkawi island is internationally famous as holiday destination. However, there are lots of other resorts besides this Island. Thus, the competitions in the tourism industry is quite high. Not only competitors from Malaysia it self like Redang Island, Tioman Island, etc, but also international destination places like Bali in Indonesia, Phuket in Thailand, etc. This four star resort and spa can use their priority services as their competitive advantages and beat their competitors simultaneously because each resort will have their loyal customers who areShow MoreRelatedSwot Analysis Of Swot And Swot Analysis738 Words   |  3 Pagesknown as SWOT analysis. The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets. SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronymRead MoreSwot Analysis Of Swot Analysis : Swot1223 Words   |  5 PagesOnStar – SWOT Analysis To help OnStar determine if home monitoring services should be added to its list of products and services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines what an organization, like OnStar, can and cannot do, as well as determines its opportunitiesRead MoreSwot Analysis Of Swot Analysis : Swot911 Words   |  4 Pages SWOT Analysis In the article â€Å"SWOT analysis† Harmon (2015) offered a definition for SWOT analysis, the purpose of the SWOT analysis, the advantages of performing a SWOT analysis, and outlined and discussed the four components of the SWOT analysis. SWOT analysis is a planning and brainstorming tool that helps people evaluate an idea or project for a business or formulate a business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths, Weaknesses, OpportunitiesRead MoreSwot Analysis : Swot And Swot1081 Words   |  5 PagesSWOT Analysis: A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960-1970 and it was presented by Mr. Albert S. Humphrey a American business and management consultant by using data from fortune 500 companies. We can succeed in our life if we use our talents to our full extent. Similarly, we‘ll have some problems if we know our weakness are, and if we manage these weaknesses so that we don’t matter in the work we do. 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The Role Of The Traditional Parent Child Relationship

One apparent consequence of early childhood computer use has been the recurrent reversal of the traditional parent-child relationship; where the computer expert child takes on the role of educator to the parent (Kiesler et al, 1998). Furthermore, some researchers have theorized that online discussions between computer users of all ages has a tendency to erode authority structures, resulting in children and adolescents who are less compliant of parental authority (Subrahmanyam et al, 2000). In regards to peer interaction(s), the impact of computer use relies on the nature of the activity and on the amount of time spent engaging in such activities. There is a great significance in interacting with other individuals, in order to develop socially. Concerns have been raised that individuals who create â€Å"online friendships† instead of friendships in person, may impede the development of interpersonal skills (Subrahmanyam et al, 2000). More than one-fifth of individuals, aged 12 to 18, state they have a computer in their bedroom, advising that it is utilized excessively (Subrahmanyam et al, 2000). This demonstrates that many adolescents are being deprived of time for other social activities, hence interfering with the growth and maintenance of social interactions and friendships. Roberts et al (1999) also determined that junior high and high school students spend greater than 60% of their computer time unaccompanied. This could lead to adolescents engaging in n egativelyShow MoreRelatedThe Role Of Family Structure And Youth Essay1678 Words   |  7 Pagesin delinquent crimes committed by children under the age of 18. What causes a child to embark on such destructive paths at such young ages? Children are our future; they must be raised well to become the next Einstein, Oprah, Obama and etc. Raising a child starts within the home. Not all families are nuclear families consisting of a mother and father. 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If children are being raised by parents without traditional gender roles, the children themselves willRead MoreMy Personal Philosophy : My Educational Philosophy1747 Words   |  7 Pagespaper examines my personal belief that a student has higher success rate in life when they have a supportive, loving family environment. The primary roles of a mother and father in today’s society are drastically lacking. These particular reasons vary from absentee fathers, overworked single mom, and/or grandparents having to assume the rol e of parents again. My theory starting with the family means taking an sociological route to identify a students home life and strive to provide what the student

Ferrero Rocher Case Study free essay sample

Ferrero Rocher is an Italian based confectionary company known for its high quality and uniqueness. The history of the company dates back to 1946 in Alba, Italy where Pietro Ferrero created a confectionary out of 50% hazelnut and 50% cacao beans. The ferrero chocolates were an instant hit in the market and the creamy spread Nutella introduced by Pietro’s son Michele took the company to great new heights. Even decades after the company was founded the company structure is still based on solid family values. Ferrero Rocher currently holds 7. 3 percent of the global market share (Businessweek, 2010) and 13. 2 percent of Western Europe’s share. Today the company has more than thirty business units, fifteen production plants and three social enterprises the Ferrero Rocher’s consolidated turnover is 7218 million euro, a 9. 1% increase than the previous year (Ferrero, 2010). Ferrero is best known for its high and consistent quality over the decades focusing on consumers and their strategic understanding of global consumer needs enables their company to rapidly foray into global markets making Ferrero Rocher chocolates globally favourite. Ferrero also ensures that they keep a secure retail supply chain thus ensuring a good relationship with their marketing intermediaries as well. Ferrero Australia was started in 1974 to delight the Australian consumers with the unique experience of high quality chocolates and it has been a growing market ever since. Ferrero currently employs over 300 people for their operations in Australia. The company does extensive testing of their products in Australia before the actual release showing how careful they are about retaining the high brand image they have attained. Today even with major competitors like Cadburys and Hershey’s, Ferrero still retains its brand image as one of the premium and unique confectionary available over the counter. Answer 1:- Evaluation of Ferrero’s online boutique in Australia and its impacts. Ferrero Australia’s Online Boutique is one of the newest additions to the Ferrero Family. Started in 2010 the online boutique sells premium gift boxes and corporate gifts containing ferrero products. The online boutique was started as a result of continuous request from customers in Australia particularly during the holiday season for chocolate gift boxes. With the price ranging from $45 to $360 for premium and special occasion gifting purposes, the online boutique also has an option for corporate gifting. Ferrero’s online boutique is a unique strategy which opens a distribution channel that directly connects the consumers to the company and hence creates a personalised relationship with the consumers providing the consumers with a refreshing shopping experience. The online store also provides easier accessibility to consumers nationwide against the conventional shopping hence reaching a wider audience. This not only improves the sales but also creates a great brand awareness of the product. It is this easier accessibility that will encourage people all over Australia to use the online boutique especially during the festival seasons. The online Boutique in Australia offers a premium chocolate collection which is targeted at the upper middle class and the High class as they have the essential buying power and hence will take full opportunity of utilising the online boutique services. It also provides a refreshing experience by providing personalised packaging options like keepsake boxes and themed covers and special cards for writing to your loved ones that makes them feel special. The assortments available in the online boutique is not available in the retail outlets, this creates a special feeling among consumers who use online boutique as they have been offered something unique and exclusive. Since the target market is narrow Ferrero concentrates on constant enhancement of the services provided which creates a great value for the consumer and hence they become loyal to the brand. Thus, by providing a personalised relationship ferrero increases its brand loyalty among its consumers. Also the time taken is very less as compared to conventional shopping hence this serves as a boon to those who are time crunched. In today’s fast moving world the online boutique offers a great platform for a time saving shopping experience yet the gift received is something wonderful. Bulk and corporate gifting also becomes much simpler as shopping can be done within minutes. Looking at the marketing environment pertaining to Ferrero’s Online Boutique Microenvironment is the factors that directly influence/get influenced by the company forming the inner circle of the company. Taking a look at some of the Microenvironment factors, 1. Strong Company background 2. Reliable and secure supply chain 3. The Internet usage in particular is used by over 74% of the opulation starting from age 15 and over 64% of online users use it for online shopping purposes. [pic] Internet Usage in Australia Source: (Australian Statistics, 2010) The above factors show that there is a very good marketing environment for online boutique in Australia. Impacts on other Business Segments: Online boutique offers only a range of premium chocolates and for gifting purposes which is more personalised and it caters to a narrow market, also the products available in online boutique is not available in retail stores and vice versa and thereofore this will not essentially affect the sales of the other products. Also opening an online boutique will create more brand awareness and since it reaches a wider audience this increases the brand image of Ferrero and this will actually help increase the sales of other products offered by Ferrero Rocher. The existing distribution channel also gets enhanced as they have an additional market to cater to. Since the online boutique is an integral part of the Ferrero Company the market share of Ferrero increases. Looking at the above points we can say that opening an online boutique will have a positive impact on its other business segments. Conclusion: Ferrero’s online boutique is a unique personalised platform that has a focused market but with wider easier accessibility and time saving for the consumers. The gifts are also packaged in a personalised way pertaining to an individual’s choice creating a unique bond between the company and customer. The above factors show a positive growth in the brand image and equity for the company. The marketing environment analysis also shows there is a good potential for an online store. The impacts caused by the online store towards its other business segments is also positive hence we can conclude that opening up an online boutique would be a profitable enterprise for Ferrero Rocher. Answer 2: Technology driven Marketing In today’s world technology forms an integral part of our everyday life and due to this the business world is also shifting its focus towards technology looking for an efficient way to market its products. The internet technology in particular has helped greatly in bringing the customer closer to their favourite brands/products. Ferrero Rocher is not an exception to this. Ferrero Australia started a facebook page and an I-Phone application to promote one of its products ‘Tic-Tac’ and that proved to be a great strategy as that enabled them into releasing limited editions of tic-tac, creating more brand awareness and share for the company. Ferrero Australia’s Online Boutique is itself a marketing strategy in a way as it uses technology to target individual consumers and strives to create a lasting relationship with them which is basically direct marketing using technology (Kotler, Armstrong, Agnihotri, Haque, 2010). Ferrero can further use the internet technology to increase the customer loyalty towards the brand by customer relationship management. This is basically obtaining information about the individual customers to give a personalised output to the customer hence increasing the brand loyalty. This can be done by creating a personalised account in the Ferrero’s online boutique website while placing an order. The information provided in the account can then be used by ferrero to make the customers use the online store often by adding personal touches to the company-customer relationship like sending birthday/anniversary wishes by e-mail/SMS/MMS, keeping them informed about special occasions and upcoming events thus making them realise they are not an individual but a part of the ferrero rocher family. Ferrero can also offer e-discounts and small gifts to valued customers making them feel more special and hence increasing the brand loyalty. Ferrero can also use search engine optimisation by creating tie-up with search engines like Google, Bing to enhance its brand awareness online. The usage of smartphones is on the increase now and ferrero can use this to their advantage by creating mobile applications for not only engaging with customers but enabling them to buy. This can be done by developing applications which enables the customer to buy ferrero products via their mobile phones which makes it even simpler and convenient for the consumers and it is this convenience that will increase the brand loyalty for the company. Ferrero Rocher can also develop dedicated pages in social networking sites like Facebook, Twitter worldwide where there is a direct platform for the company to know its consumers better and cater to their needs accordingly. Ferrero can also utilise dedicated YouTube channels to keep the consumers informed about various happenings about the company which will keep the consumers ‘hooked’ to the company. New technology like QR codes can also be used by Ferrero where they can promote their products by offering special discounts to those who have synced their devices with the Ferrero’s code. The online gaming industry is also on the rise and since kids are a potential market ferrero can sponsor online gaming tournaments, creates more online games hence creating huge brand awareness and a positive brand image among the younger generation. Conclusion: Ferrero has already started a facebook and i-phone application in Australia but starting a dedicated worldwide group in social networking sites will create a larger yet a personalised platform between the customer and the company. Creating personalised mobile buying application will enable convenience for the consumers. Also utilising search engine optimisation and QR coding would enable the company to reach out to the tech-savvy individuals. Furthermore, ferrero can combine CRM strategy with technology to create more brand loyalty among the consumers worldwide.